# Hurb: Computer Software, Rio de Janeiro, Brazil

> Hurb: We create products to serve people, instead of targeting them with ads. Based in Rio de Janeiro, Brazil. Founded 2011.

Source: https://millionrounds.com/startup/hurb (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Computer Software startup](https://millionrounds.com/companies)

# Hurb

We create products to serve people, instead of targeting them with ads.

Funding reported Last round: Venture - Series Unknown

Computer Software Rio de Janeiro, Brazil

Company summary

- **Founded:** 2011 15 years old
- **Team:** 1,207 1,000+ people
- **Funding reported:** 24M as listed, currency not stated
- **Last round:** Venture - Series Unknown date not reported

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Hurb has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Hurb

We create products to serve people, instead of targeting them with ads.

Products that last over time. We looked at transportation systems that exist to serve people, Hotels and Experiences. How design enabled people to move from point A to point B. People from all origins. People who speak different languages. Even when distracted, we all find our way home. Even without being taught, it’s a self explanatory way of helping everyone find their way home. When you get into a subway station you have never been before, in a country where you have never been to, you realize that good design is universally accessible to everyone, unobtrusive and makes our lives easier. Good design is a guiding principle of Hurb, where products are made for everyone. As long as it solves a real problem, it should be accessible. One way of looking at efficiency is to help one spend the least amount of time, effort, energy, resources, materials to get from point A to point B. As we know, the shortest distance between two points is a straight line. We applied this principle in our vision statement "Optimize Time Through Science". The true magic of optimize time is experienced when you see it happen. Consciously or not, the end user will correlate it with our brand and product. We are a passionate team of +900 people, best in class Software Engineerings, Machine Learning and Data enthusiasts and Problem Solvers. Located in our HQs in Rio (Brazil), Porto and Montreal. We make travel easier for everyone and optimize time through science.

## What company datasets say Hurb raised

Funding, as reported

Reported in all **24M** in the source's currency

Last round **Venture - Series Unknown**

Investors listed **5**

Valuation **$546M, Oct 2024**

## Computer Software in Brazil

Startups like it

- [**Nuvemshop** São Paulo · founded 2010](https://millionrounds.com/startup/nuvemshop)
- [**Softplan** Florianópolis · founded 1990](https://millionrounds.com/startup/softplan)
- [**Superlógica Tecnologias Ltda.** Barueri · founded 2001](https://millionrounds.com/startup/superl-gica-tecnologias-ltda)
- [**Infracommerce** São Paulo · founded 2012](https://millionrounds.com/startup/infracommerce)
- [**Folhamatic** Americana · founded 1990](https://millionrounds.com/startup/folhamatic)
- [**track.co** Belo Horizonte · founded 2012](https://millionrounds.com/startup/track-co)
- [**Mercado Eletrônico** São Paulo · founded 1994](https://millionrounds.com/startup/mercado-eletr-nico)
- [**GetNinjas** São Paulo · founded 2011](https://millionrounds.com/startup/getninjas)

## Is this your company?

Add your raise, your deck and your story, and put Hurb in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)