# Human Demand: Marketing & Advertising, New York, United States

> Human Demand: Founded February 2012, Human Demand (HD) is the leading independent mobile Demand Side (DSP) & Data Management Platform (DMP) company...

Source: https://millionrounds.com/startup/human-demand (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & Advertising startup](https://millionrounds.com/companies)

# Human Demand

Founded February 2012, Human Demand (HD) is the leading independent mobile Demand Side (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers.

Listed

Marketing & Advertising New York, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** - not reported
- **Funding reported:** - none reported
- **Last round:** - date not reported

How sure we are

- 1 **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Human Demand has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Human Demand

Founded February 2012, Human Demand (HD) is the leading independent mobile Demand Side (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers.

Human Demand provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. We execute rich media and video mobile ad campaigns, in addition to standard mobile display banners. As a DSP, Human Demand offers agencies and trading desks the industry’s most robust RTB self-serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges. As a DMP, the Company enriches the typically undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary "AppAudience" data, superior location insights, campaign optimization, and visual analytics. Human Demand has a team of 15 and is headquartered in New York City.

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Howard Schwartz** President and CEO i

On the board, as filed i *Alan R. McGlade* *Joseph R. Saviano*

## How it ended, so far

Exit

Exit Buyer Price When

Acquired IgnitionOne undisclosed Aug 2014

## Marketing & Advertising in United States

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