# HUHA TM: Apparel & fashion, Vancouver, Canada

> HUHA TM: HUHATM is a women’s underwear brand focused on creating garments that are friendly to sensitive skin. Based in Vancouver, Canada. Founded 2020.

Source: https://millionrounds.com/startup/huha (Millionrounds; every figure on the page links to its filing or article)

Canada · [Apparel & fashion startup](https://millionrounds.com/companies)

# HUHA TM

HUHATM is a women’s underwear brand focused on creating garments that are friendly to sensitive skin.

Funding reported Last round: Venture (Round not Specified)

Apparel & fashion Vancouver, Canada

Company summary

- **Founded:** 2020 6 years old
- **Team:** 47 11 to 50 people
- **Funding reported:** 20M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Nov 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for HUHA TM has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About HUHA TM

HUHATM is a women’s underwear brand focused on creating garments that are friendly to sensitive skin.

Founded by Alexa, the company aims to address issues like irritation and discomfort caused by synthetic fabrics. HUHA prioritizes natural, tree-derived materials, specifically TENCELTM and smartcelTM sensitive fibers, which are softer and more breathable than cotton. The primary product line includes various styles of women’s underwear, designed with a unique gusset construction that enhances moisture collection and breathability. In January 2024, HUHA expanded its offerings with a new bodysuit, which quickly gained popularity. The brand also launched the Lilac Collection, catering to women who experience discomfort from traditional underwear and those with a history of recurrent UTIs. HUHA positions itself as a health-conscious and eco-friendly choice in the underwear market, emphasizing comfort, hygiene, and sustainability.

## What company datasets say HUHA TM raised

Funding, as reported

Reported in all **20M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **20M**

Last round date **Nov 2025**

Investors listed **2**

## The company, in detail

What they build

Known for

performance fabrics consumers hypoallergenic low-rise thongs apparel manufacturing breathable fabrics body inclusive casual underwear body-positive lingerie clothing and apparel retailing undyed collection supportive bras body positive moisture-wicking underwear undyed underwear eco-conscious underwear

Built with from their website

HREF Lang Paypal Klaviyo YouTube Google Workspace CloudFlare Max Mega Menu Viewport Meta Rebuy Afterpay

+8 more

Shoplift Yotpo Google Meet Priority Hints Apple Pay Yotpo SMSBump Mobile Friendly WhatsApp

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 3151, 315250, 458110, SIC 2299
- **Region:** British Columbia

## Apparel & fashion in Canada

Startups like it

- [**Sheertex** Montreal · founded 2017](https://millionrounds.com/startup/sheertex)
- [**INDOCHINO** Vancouver · founded 2007](https://millionrounds.com/startup/indochino)
- [**Herschel Supply Company** Vancouver · founded 2009](https://millionrounds.com/startup/herschel-supply-company)
- [**SAXX** Vancouver · founded 2006](https://millionrounds.com/startup/saxx)
- [**Reigning Champ** Vancouver · founded 1996](https://millionrounds.com/startup/reigning-champ)
- [**OUTWAY** Victoria · founded 2016](https://millionrounds.com/startup/outway-2)
- [**Vessi** Vancouver · founded 2018](https://millionrounds.com/startup/vessi)
- [**Calico AI** Toronto · founded 2020](https://millionrounds.com/startup/calico-ai)

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