# Hudson MX: Marketing & advertising, Atlanta, United States

> Hudson MX: Hudson MX is an advertising technology company that specializes in cloud-based Software as a Service (SaaS) solutions for media buying, planning...

Source: https://millionrounds.com/startup/hudson-mx (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Hudson MX

Hudson MX is an advertising technology company that specializes in cloud-based Software as a Service (SaaS) solutions for media buying, planning, activation, and accounting.

Funding reported Last round: Series D

Marketing & advertising Atlanta, United States

Company summary

- **Founded:** 2016 10 years old
- **Team:** 18 11 to 50 people
- **Funding reported:** $74M in dollars
- **Last round:** Series D Feb 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Hudson MX has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Hudson MX

Hudson MX is an advertising technology company that specializes in cloud-based Software as a Service (SaaS) solutions for media buying, planning, activation, and accounting.

Founded in January 2016 by JT Batson, the company is headquartered in Atlanta, Georgia, and operates globally, serving media agencies and leading brands. Hudson MX was acquired by MT II Holdings in October 2023 and has raised significant venture capital, including a Series D round of $63.5 million in February 2021. The company's primary offering is the MX PlatformTM, recognized as the world's first end-to-end media buying and accounting platform. This API-first solution streamlines the media procurement process, providing tools for budget management, financial tracking, and real-time analytics. Hudson MX focuses on empowering media agencies and brands to optimize their media investments, reduce operational costs, and enhance decision-making through advanced visibility and control over their advertising spend.

## What company datasets say Hudson MX raised

Funding, as reported

Reported in all **$74M** in dollars

Rounds **5**

Last round **Series D**

Last round date **Feb 2021**

Investors listed **11**

## The company, in detail

What they build

Known for

consumers high tech information technology & services information technology digital media saas marketplaces sales & marketing broadcast tv television media media procurement internet marketing & advertising consumer internet computer software

Built with from their website

Google Maps HREF Lang Tailwind CSS YouTube CloudFlare Viewport Meta Google Play CloudFlare CDN Pinia Google Font API

+8 more

Cloudflare Insights Cedexis Radar Nuxtjs Mobile Friendly Multilingual Open Graph Swiper Apple iOS

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 513210, 518210, SIC 7372
- **Region:** Georgia
- **Revenue:** $110M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/hudson-mx)

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