# HORANDO: Luxury goods & jewelry, Hanover, Germany

> HORANDO: HORANDO is a German online retailer based in Hanover, specializing in new and like-new luxury wristwatches. Based in Hanover, Germany. Founded 2013.

Source: https://millionrounds.com/startup/horando (Millionrounds; every figure on the page links to its filing or article)

Germany · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# HORANDO

HORANDO is a German online retailer based in Hanover, specializing in new and like-new luxury wristwatches.

Funding reported Last round: Seed

Luxury goods & jewelry Hanover, Germany

Company summary

- **Founded:** 2013 13 years old
- **Team:** 4 1 to 10 people
- **Funding reported:** - none reported
- **Last round:** Seed Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for HORANDO has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About HORANDO

HORANDO is a German online retailer based in Hanover, specializing in new and like-new luxury wristwatches.

Operated by Horando Deutschland GmbH, the platform focuses on certified, authentic timepieces and offers personal customer support. Since its establishment in 2013, HORANDO has created a secure and convenient online marketplace for luxury watches, featuring a wide selection of over 3,500 models from renowned brands like Rolex, Omega, and Hublot. The company provides various services, including authenticity verification, inspection by certified watchmakers, and insured premium shipping. Customers benefit from personal expert advice, flexible payment options, and a 14-day return policy, along with a comprehensive service warranty on their purchases. HORANDO emphasizes genuine products with official manufacturer warranties and offers free insured shipping within Germany. The company also collaborates with a strong network of wholesalers and distributors to source nearly any watch model quickly, serving both consumers and businesses across the EU.

## What company datasets say HORANDO raised

Funding, as reported

The last round reported **Seed** Jan 2023

Last round date **Jan 2023**

## On a portfolio page

Investors who name them

- [NBank Capital](https://millionrounds.com/fund/nbank-capital)

Each firm lists HORANDO on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

luxury goods luxury watch storage luxury watch news consumers luxury watch accessories finanzierung luxury watch shop germany luxury watch store luxury watch servicing luxury watch sale weltweiter versand echtheitspruefung luxury watch authentication luxury watch appraisal luxury watch shopping information technology & services

Built with from their website

Google Tag Manager HREF Lang Paypal Klaviyo MailChimp CloudFlare Viewport Meta Element UI PayPal Payments Amazon S3

+8 more

CloudFlare CDN Priority Hints Google Font API Microsoft Exchange Apple Pay Microsoft 365 Apps & Services Mobile Friendly Multilingual

- **Sector:** Luxury goods & jewelry
- **Region:** Lower Saxony
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/horando)

## Luxury goods & jewelry in Germany

Startups like it

- [**Horizn Studios** Berlin · founded 2015](https://millionrounds.com/startup/horizn-studios)
- [**NICKIS Bächstädt GmbH** Munich · founded 1985](https://millionrounds.com/startup/nickis-b-chst-dt-gmbh)
- [**21DIAMONDS GmbH** Munich · founded 2011](https://millionrounds.com/startup/21diamonds-gmbh)
- [**MONTREDO** Berlin · founded 2012](https://millionrounds.com/startup/montredo)
- [**SACLÀB** Munich · founded 2018](https://millionrounds.com/startup/sacl-b)
- [**STILNEST** Hamburg · founded 2013](https://millionrounds.com/startup/stilnest)
- [**RENÉSIM** Munich · founded 2010](https://millionrounds.com/startup/ren-sim)
- [**VEYNOU** Frankfurt · founded 2021](https://millionrounds.com/startup/veynou)

## Is this your company?

Add your raise, your deck and your story, and put HORANDO in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)