# Honey Insurance: Insurance, The Rocks, Australia

> Honey Insurance: Honey Insurance is an Australian digital home insurance company founded in 2020 by Richard Joffe. Based in The Rocks, Australia. Founded 2020.

Source: https://millionrounds.com/startup/honey-insurance (Millionrounds; every figure on the page links to its filing or article)

Australia · [Insurance startup](https://millionrounds.com/companies)

# Honey Insurance

Honey Insurance is an Australian digital home insurance company founded in 2020 by Richard Joffe.

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Funding reported Last round: Series A

Insurance The Rocks, Australia

Company summary

- **Founded:** 2020 6 years old
- **Team:** 140 51 to 200 people
- **Funding reported:** 148.5M as listed, currency not stated
- **Last round:** Series A Apr 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Honey Insurance has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Honey Insurance

Honey Insurance is an Australian digital home insurance company founded in 2020 by Richard Joffe.

It specializes in smart home insurance that focuses on preventing avoidable accidents through the use of AI and sensors. Based in Surry Hills and The Rocks, Sydney, Honey Insurance is the first provider of smart home insurance in Australia, offering free smart sensors to detect leaks, fires, and theft before they escalate into significant issues. The company provides flexible coverage options for homeowners, renters, and landlords, including homeowners insurance, renters insurance, landlords insurance, and contents insurance. Honey Insurance employs smart technology products such as real-time alerts for potential hazards and AI risk assessments to personalize pricing. Customers benefit from premium discounts for using smart sensors and enjoy automated policy updates. With a mission to eliminate avoidable accidents, Honey Insurance serves approximately 40,000 users across major cities and regional areas in Australia, making it a preferred choice for those seeking proactive home protection.

## What company datasets say Honey Insurance raised

Funding, as reported

Reported in all **148.5M** in the source's currency

Rounds **3**

Last round **Series A**

Last round size **69.9M**

Last round date **Apr 2024**

Investors listed **19**

## The company, in detail

What they build

Known for

hardware insurance underwritten by racq consumers home security home safety automation insurtech home safety risk management property protection home safety sensor integration landlords insurance internet of things home safety sensor alerts setup 24/7 claims support homeowners insurance information technology & services insurance

Built with from their website

Amazon CloudFront Atlassian Google Workspace Apple Business Manager Google Meet Amazon Route 53 Anthropic Claude Figma Amazon AWS Microsoft 365

+5 more

AWS Cloud Google Search Console Twilio Apple School Manager Gmail

- **Sector:** Insurance
- **Industry code:** NAICS 524126, SIC 6361, 6331
- **Region:** New South Wales
- **Revenue:** 40M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/honey-insurance)

## Insurance in Australia

Startups like it

- [**upcover** Sydney · founded 2019 *Raised*](https://millionrounds.com/company/upcover)
- [**Open** Sydney · founded 2016](https://millionrounds.com/startup/open-3)
- [**Integrity Life** Sydney · founded 2018](https://millionrounds.com/startup/integrity-life)
- [**Huddle** Sydney · founded 2016](https://millionrounds.com/startup/huddle-10)
- [**Opus Medical** Eveleigh · founded 1999](https://millionrounds.com/startup/opus-medical-2)
- [**AuditCover** Sydney · founded 2021](https://millionrounds.com/startup/auditcover)
- [**Boundlss** Perth · founded 2013](https://millionrounds.com/startup/boundlss)
- [**Potiki** Sydney · founded 2022](https://millionrounds.com/startup/potiki)

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