# HOLY: Food & beverages, Berlin, Germany

> HOLY: HOLY is a Berlin-based beverage company that offers powder-based, sugar-free alternatives to traditional soft drinks. Based in Berlin, Germany.

Source: https://millionrounds.com/startup/holy-4 (Millionrounds; every figure on the page links to its filing or article)

Germany · [Food & beverages startup](https://millionrounds.com/companies)

# HOLY

HOLY is a Berlin-based beverage company that offers powder-based, sugar-free alternatives to traditional soft drinks.

Funding reported Last round: Series A

Food & beverages Berlin, Germany

Company summary

- **Founded:** 2020 6 years old
- **Team:** 200 51 to 200 people
- **Funding reported:** 11.4M as listed, currency not stated
- **Last round:** Series A Aug 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for HOLY has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About HOLY

HOLY is a Berlin-based beverage company that offers powder-based, sugar-free alternatives to traditional soft drinks.

Founded in 2020 by Frederick Jost, Mathias Horsch, and Philipp Nass, HOLY aims to provide healthier and more sustainable drink options. The company has quickly grown, reaching €60 million in revenue within four years and targeting over €150 million in annual sales by 2025. HOLY's product lineup includes four core lines: HOLY Energy®, HOLY Iced Tea®, HOLY Hydration®, and HOLY Milkshake®. Each product is designed to be mixed with water and is made with natural ingredients, offering functional benefits like energy, hydration, and taste without added sugars. The brand primarily sells its products through its online shop and is expanding into physical retail locations across Europe. With a focus on sustainability, HOLY emphasizes reducing plastic waste and promoting eco-friendly practices.

## What company datasets say HOLY raised

Funding, as reported

Reported in all **11.4M** in the source's currency

Last round **Series A**

Last round size **11.4M**

Last round date **Aug 2023**

## The company, in detail

What they build

Known for

fast delivery pulverbasierte softdrinks consumers antioxidant drinks rabatte environmentally friendly distribution manufacturing protein drinks gift cards social media marketing recyclable packaging information technology & services artificial additive free natürliche aromen merch

Built with from their website

GoAffPro Reviews.io Google Tag Manager Canva Google Sheets dbt HREF Lang Atlassian Paypal Klaviyo

+8 more

Kicksite YouTube Repro Google Workspace CloudFlare Max Mega Menu Viewport Meta LinkedIn Ads

- **Sector:** Food & beverages
- **Industry code:** NAICS 312111, SIC 2099, 2086
- **Region:** Berlin
- **Revenue:** 66.2M a year, as listed

## Food & beverages in Germany

Startups like it

- [**The Rainforest Company** Berlin · founded 2016](https://millionrounds.com/startup/the-rainforest-company-2)
- [**Foodji** Gruenwald · founded 2016](https://millionrounds.com/startup/foodji)
- [**SMUNCH** Berlin · founded 2016](https://millionrounds.com/startup/smunch)
- [**mammaly B Corp** Berlin · founded 2020](https://millionrounds.com/startup/mammaly-b-corp)
- [**ShopWings** Berlin · founded 2014](https://millionrounds.com/startup/shopwings-2)
- [**vly** Berlin · founded 2018](https://millionrounds.com/startup/vly)
- [**getvoila** Berlin · founded 2021](https://millionrounds.com/startup/getvoila)
- [**natural mojo** Berlin · founded 2015](https://millionrounds.com/startup/natural-mojo-2)

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