# Highlight: Market research, New York, United States

> Highlight: Highlight is a women and minority-owned market research platform based in New York, founded in 2020. Based in New York, United States. Founded 2020.

Source: https://millionrounds.com/startup/highlight-6 (Millionrounds; every figure on the page links to its filing or article)

United States · [Market research startup](https://millionrounds.com/companies)

# Highlight

Highlight is a women and minority-owned market research platform based in New York, founded in 2020.

Funding reported Last round: Series A

Market research New York, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 60 51 to 200 people
- **Funding reported:** $26M in dollars
- **Last round:** Series A Aug 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Highlight has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Highlight

Highlight is a women and minority-owned market research platform based in New York, founded in 2020.

The company specializes in in-home product testing, providing brands with valuable insights throughout the innovation lifecycle for physical goods. Highlight's automated platform streamlines the research process, handling participant recruitment, data collection, logistics management, and custom surveys. The platform serves various sectors within the consumer goods industry, including food and beverage, personal care, alcohol, kids' products, pet care, and household goods. Highlight is trusted by leading brands and retailers, including Estée Lauder and Colgate. With a focus on community-driven insights and expert research methodologies, Highlight aims to deliver fast and meaningful product intelligence to help brands create products that resonate with consumers.

## What company datasets say Highlight raised

Funding, as reported

Reported in all **$26M** in dollars

Rounds **5**

Last round **Series A**

Last round size **$18M**

Last round date **Aug 2023**

Investors listed **16**

## Founders and team

From Highlight's own website: 3 founders, 8 on the team.

**Adam Kost** Founder

**Gaïana Joseph** Founder

**Kayla Graham** Founder

- **Jeannie K.** VP of Marketing
- **Kaitlyn Schneider** VP, Brand & Product Development
- **Vilija Bartkuvienė** Head of US Sales
- **Barbara Schandl** Insights Lead
- **Dana French** Director of Consumer Insights
- **Dulce Almario** Business Accelerator Lead
- **Kelly Murphy** General Manager
- **Matthew Gardner** Managing Director

## On 4 portfolio pages

Investors who name them

- [Basecamp Fund](https://millionrounds.com/fund/basecamp-fund)
- [Acre Venture Partners Lp](https://millionrounds.com/fund/acre-venture-partners)
- [Eudemian Ventures](https://millionrounds.com/fund/eudemian-ventures)
- [Ingeborg Investments](https://millionrounds.com/fund/ingeborg-investments)

Each firm lists Highlight on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers logistics management test learns real-time data distribution market segmentation personal care & beauty sample randomization study design tools insights platform market testing target consumer recruitment information technology & services in home usage tests kids & pets consumer engagement

Built with from their website

Google Tag Manager Amazon CloudFront Salesforce CRM Analytics Google Ads Clarity SDM Google Workspace Viewport Meta Hubspot Amazon S3 Apple Business Manager

+8 more

Google Meet Google Font API Mobile Friendly Oktopost Open Graph Amazon Route 53 Microsoft Clarity Google Ads Conversion

- **Sector:** Market research
- **Industry code:** NAICS 54171, 541910, SIC 8732
- **Region:** New York
- **Revenue:** $4.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/highlight-b6f6d49359)

## Market research in United States

Startups like it

- [**NewtonX** New York · founded 2017 *Raised*](https://millionrounds.com/company/newtonx)
- [**MakerSights** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/makersights)
- [**60 Decibels** New York · founded 2019 *Raised*](https://millionrounds.com/company/60-decibels)
- [**College Pulse** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/college-pulse)
- [**Hootology** New York · founded 2017 *Raised*](https://millionrounds.com/company/hootology)
- [**GroupSolver** Dover · founded 2014 *Raised*](https://millionrounds.com/company/groupsolver)
- [**Premise** New York · founded 2012](https://millionrounds.com/startup/premise-3)
- [**MRops, Inc.** Warrington · founded 2007](https://millionrounds.com/startup/mrops-inc)

## Is this your company?

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