# Herschel Supply Company: Apparel & fashion, Vancouver, Canada > Herschel Supply Company: Herschel Supply Co. is a Canadian lifestyle brand founded in 2009 by brothers Jamie and Lyndon Cormack, based in Vancouver, British... Source: https://millionrounds.com/startup/herschel-supply-company (Millionrounds; every figure on the page links to its filing or article) Canada · [Apparel & fashion startup](https://millionrounds.com/companies) # Herschel Supply Company Herschel Supply Co. is a Canadian lifestyle brand founded in 2009 by brothers Jamie and Lyndon Cormack, based in Vancouver, British Columbia. Follow Herschel Supply Company and see its new rounds in your feed. [Sign up free](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fherschel-supply-company) Funding reported Last round: Private Equity Apparel & fashion Vancouver, Canada Company summary - **Founded:** 2009 17 years old - **Team:** 230 201 to 1,000 people - **Funding reported:** 60M as listed, currency not stated - **Last round:** Private Equity Oct 2019 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Herschel Supply Company has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Herschel Supply Company Herschel Supply Co. is a Canadian lifestyle brand founded in 2009 by brothers Jamie and Lyndon Cormack, based in Vancouver, British Columbia. The brand is named after the small hamlet in Saskatchewan where the Cormack family has roots, symbolizing creative freedom. Herschel specializes in backpacks, duffel bags, luggage, hats, wallets, and travel accessories, known for its "hipster retro" style that features synthetic leather straps and nostalgic logos. Targeting consumers aged 18 to 35, Herschel appeals to students, urban explorers, and travelers who appreciate quality and functionality. The company has expanded its offerings to include apparel and kids' bags, often collaborating with well-known brands like Coca-Cola, Disney, and New Balance. Herschel operates 44 retail locations globally and has over 10,000 points of sale in more than 94 countries. With a dedicated workforce of around 200 to 245 employees, the company designs its products in Vancouver and manufactures them in China and Southeast Asia, ensuring each product is backed by a signature warranty. ## What company datasets say Herschel Supply Company raised Funding, as reported Reported in all **60M** in the source's currency Last round **Private Equity** Last round size **60M** Last round date **Oct 2019** ## The company, in detail What they build Known for multi-functionality fashion modern design consumers elevated essentials retail stores accessories fashionable backpacks sustainable materials modern functionality city living gift cards men's apparel headwear accessories durable material information technology & services Built with from their website Adobe Google Tag Manager Docebo Amazon CloudFront Google Sheets HREF Lang Atlassian Paypal Google Ads Clarity SDM +8 more Klaviyo Shopify Product Reviews Basecamp Google Customer Reviews Apache YouTube MailChimp Google Workspace - **Sector:** Apparel & fashion - **Industry code:** NAICS 315990, 458110, SIC 5099 - **Region:** British Columbia - **Revenue:** 70M a year, as listed - **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/herschel-asset-management) ## Apparel & fashion in Canada Startups like it - [**Sheertex** Montreal · founded 2017](https://millionrounds.com/startup/sheertex) - [**INDOCHINO** Vancouver · founded 2007](https://millionrounds.com/startup/indochino) - [**SAXX** Vancouver · founded 2006](https://millionrounds.com/startup/saxx) - [**HUHA TM** Vancouver · founded 2020](https://millionrounds.com/startup/huha) - [**Reigning Champ** Vancouver · founded 1996](https://millionrounds.com/startup/reigning-champ) - [**OUTWAY** Victoria · founded 2016](https://millionrounds.com/startup/outway-2) - [**Vessi** Vancouver · founded 2018](https://millionrounds.com/startup/vessi) - [**Calico AI** Toronto · founded 2020](https://millionrounds.com/startup/calico-ai) ## Is this your company? Add your raise, your deck and your story, and put Herschel Supply Company in front of investors. Or tell us what we have wrong. [List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)