# Heroes: Retail, London, United Kingdom

> Heroes: Heroes Technology Ltd. Based in London, United Kingdom. Founded 2020. What Millionrounds holds on them, and what we have not seen.

Source: https://millionrounds.com/startup/heroes (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Retail startup](https://millionrounds.com/companies)

# Heroes

Heroes Technology Ltd.

Funding reported Last round: Series A

Retail London, United Kingdom

Company summary

- **Founded:** 2020 6 years old
- **Team:** 120 51 to 200 people
- **Funding reported:** 322M as listed, currency not stated
- **Last round:** Series A Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Heroes has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Heroes

Heroes Technology Ltd.

is a London-based e-commerce company founded in 2020. It specializes in acquiring, operating, and scaling small and medium-sized brands, particularly in the baby and consumer goods sectors. Heroes operates as a Direct-to-Consumer platform and a Two-Sided Marketplace, focusing on brands with strong customer reviews and bestseller status. The company offers a range of services to support its portfolio brands, including brand acquisition, operational scaling, supply chain optimization, and data analytics. Heroes aims to enhance brand value and customer engagement while fostering innovation among its teams. With a mission to improve the lives of families globally, Heroes targets parents, caregivers, and expecting families, providing them with high-quality products that cater to their needs. The company has raised $65 million in funding and continues to expand its operational presence.

## What company datasets say Heroes raised

Funding, as reported

Reported in all **322M** in the source's currency

Rounds **3**

Last round **Series A**

Last round size **57M**

Last round date **Feb 2022**

Investors listed **12**

## On 2 portfolio pages

Investors who name them

- [Alphabet Angels](https://millionrounds.com/fund/alphabet-angels)
- [D4 Ventures](https://millionrounds.com/fund/d4-ventures)

Each firm lists Heroes on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

data-driven growth marketplace advertising consumers customer engagement marketplace performance baby distribution childcare innovation brand nurturing strategies marketplace sales channels product safety standards compliance information technology & services logistics & supply chain marketplace optimization marketplace customer loyalty child development products

Built with from their website

GitHub Actions Excel Impact Google Sheets Tableau dbt WordPress.org AWS Trusted Advisor Atlassian Google Cloud Microsoft PowerPoint

+8 more

Klaviyo Font Awesome Elementor GitHub Google Workspace Pinterest Viewport Meta Google Cloud BigQuery

- **Sector:** Retail
- **Industry code:** NAICS 44-45, 551, SIC 5099
- **Revenue:** 1.9M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/heroes)

## Retail in United Kingdom

Startups like it

- [**Cennox** Camberley · founded 2004 *Raised*](https://millionrounds.com/company/cennox)
- [**Farmdrop** London · founded 2012 *Raised*](https://millionrounds.com/company/farmdrop)
- [**Ecrebo** Reading · founded 2010 *Raised*](https://millionrounds.com/company/ecrebo)
- [**Papier** London · founded 2015 *Raised*](https://millionrounds.com/company/papier)
- [**MishiPay** Thornton Heath · founded 2015 *Raised*](https://millionrounds.com/company/mishipay)
- [**Zapp** London · founded 2020](https://millionrounds.com/startup/zapp)
- [**Olsam.** London · founded 2020](https://millionrounds.com/startup/olsam)
- [**Reiss** London · founded 1971](https://millionrounds.com/startup/reiss)

## Is this your company?

Add your raise, your deck and your story, and put Heroes in front of investors. Or tell us what we have wrong.

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