# Hawthorne: Health, New York, United States

> Hawthorne: Hawthorne is a personal care company dedicated to providing high-quality grooming products for men. Based in New York, United States. Founded 2017.

Source: https://millionrounds.com/startup/hawthorne (Millionrounds; every figure on the page links to its filing or article)

United States · [Health startup](https://millionrounds.com/companies)

# Hawthorne

Hawthorne is a personal care company dedicated to providing high-quality grooming products for men.

Funding reported Last round: Convertible note

Health New York, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** $22M in dollars
- **Last round:** Convertible note Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Hawthorne has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Hawthorne

Hawthorne is a personal care company dedicated to providing high-quality grooming products for men.

The brand focuses on individuality and accessibility, using premium ingredients sourced and made in the USA. Hawthorne stands out by utilizing data from hundreds of thousands of customers to create a personalized product recommendation algorithm, achieving over 97% accuracy based on factors like body chemistry and lifestyle. The product range includes premium fragrances, skincare, shampoo, deodorant, and self-care items. Customers can take a quiz to receive tailored grooming regimens, ensuring that each product aligns with their unique needs. Hawthorne collaborates with award-winning perfumers and invests significantly in high-quality ingredients, resulting in thoughtfully crafted products designed to enhance personal style. The company is committed to delivering exceptional customer experiences and offers various options, including gift experiences and a comprehensive selection of personal care items.

## What company datasets say Hawthorne raised

Funding, as reported

Reported in all **$22M** in dollars

Rounds **6**

Last round **Convertible note**

Last round size **$12M**

Last round date **Nov 2021**

Investors listed **13**

## On 6 portfolio pages

Investors who name them

- [Imaginary Ventures](https://millionrounds.com/fund/imaginary)
- [Comcast Ventures](https://millionrounds.com/fund/comcast-ventures)
- [Maywic Select Investments](https://millionrounds.com/fund/maywic-select-investments)
- [Founders First](https://millionrounds.com/fund/founders-first-3)
- [Cameo Ventures](https://millionrounds.com/fund/cameo-ventures)
- [Sandbox Studios](https://millionrounds.com/fund/sandbox-studios)

Each firm lists Hawthorne on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

user experience consumers high-quality fragrances hair care long-lasting scents santal soundtrack studded smoke information technology & services scent profiles formulated in new york logistics & supply chain perfumer quentin bisch scent layering luxury colognes b2c surround scent collection

Built with from their website

Google Tag Manager Paypal Klaviyo Happy Returns MailChimp Google Workspace CloudFlare Viewport Meta ByteDance Google Meet

+8 more

TikTok Ads Twilio SendGrid Email Marketing Campaigns Apple Pay Mobile Friendly Shopify Open Graph ShareASale Facebook Pixel

- **Sector:** Health
- **Industry code:** NAICS 325620, SIC 2899, 2844
- **Region:** New York
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/hawthorne)

## Health in United States

Startups like it

- [**Judi Health** New York *Raised*](https://millionrounds.com/company/judi-health)
- [**PatientsLikeMe** Boston · founded 2004 *Raised*](https://millionrounds.com/company/patientslikeme)
- [**Aescape** New York · founded 2017 *Raised*](https://millionrounds.com/company/aescape)
- [**Noom** New York · founded 2008 *Raised*](https://millionrounds.com/company/noom)
- [**Healthee** New York · founded 2021 *Raised*](https://millionrounds.com/company/healthee)
- [**Viome** Bellevue · founded 2016 *Raised*](https://millionrounds.com/company/viome)
- [**Tonal** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/tonal)
- [**Gaia Herbs** Brevard · founded 1987 *Raised*](https://millionrounds.com/company/gaia-herbs)

## Is this your company?

Add your raise, your deck and your story, and put Hawthorne in front of investors. Or tell us what we have wrong.

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