# Happiest Baby (the maker of SNOO): Consumer electronics, Los Angeles, United States

> Happiest Baby (the maker of SNOO): Happiest Baby, Inc. is a private company focused on enhancing the health and well-being of children and parents.

Source: https://millionrounds.com/startup/happiest-baby-the-maker-of-snoo (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer electronics startup](https://millionrounds.com/companies)

# Happiest Baby (the maker of SNOO)

Happiest Baby, Inc. is a private company focused on enhancing the health and well-being of children and parents.

Funding reported Last round: Series C

Consumer electronics Los Angeles, United States

Company summary

- **Founded:** 2001 25 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** $79M in dollars
- **Last round:** Series C Jun 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Happiest Baby (the maker of SNOO) has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Happiest Baby (the maker of SNOO)

Happiest Baby, Inc. is a private company focused on enhancing the health and well-being of children and parents.

Founded in 2001 by pediatrician Dr. Harvey Karp and Nina Montee Karp, the company is based in Los Angeles, California. Happiest Baby operates as an internet-first brand in the children's products sector, combining scientific innovation with expert parenting advice. The company is best known for its flagship product, the SNOO Smart Sleeper, which is designed to improve infant sleep through technology that tracks sleep patterns and responds to fussing. In addition to the SNOO, Happiest Baby offers a range of products including swaddles, white noise machines, and educational resources for parents. The company also provides expert parenting advice and educational classes, emphasizing the importance of raising healthy, happy children. With a mission to support families worldwide, Happiest Baby partners with organizations to offer corporate rental programs for its products.

## What company datasets say Happiest Baby (the maker of SNOO) raised

Funding, as reported

Reported in all **$79M** in dollars

Rounds **5**

Last round **Series C**

Last round size **$45M**

Last round date **Jun 2021**

Investors listed **12**

## On 2 portfolio pages

Investors who name them

- [Maywic Select Investments](https://millionrounds.com/fund/maywic-select-investments)
- [Angel Capital Management S P A](https://millionrounds.com/fund/angel-capital-management-s-p-a)

Each firm lists Happiest Baby (the maker of SNOO) on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care responsive sleep monitoring connected home digital health fsa eligible modern parenting baby sleep safety innovation sleep deprivation relief consumers parent support tools baby soothing technology nap support child safety in sleep responsive baby sleep algorithms swaddling baby sleep safety device

Built with from their website

Google Tag Manager Amazon CloudFront WordPress.org Atlassian Klaviyo Viewport Meta Google Play Lucide webpack Amazon S3

+8 more

X (Twitter) Apple Business Manager AI KnowBe4 JazzHR Trello Twilio SendGrid Email Marketing Campaigns Priority Hints

- **Sector:** Consumer electronics
- **Industry code:** NAICS 33911, 454110, SIC 3731
- **Region:** California
- **Revenue:** $52M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/happiest-baby)

## Consumer electronics in United States

Startups like it

- [**Eight Sleep** New York · founded 2014 *Raised*](https://millionrounds.com/company/eight-sleep)
- [**Petcube** San Francisco · founded 2012 *Raised*](https://millionrounds.com/company/petcube)
- [**Pebblebee** Issaquah · founded 2013 *Raised*](https://millionrounds.com/company/pebblebee)
- [**Prynt** Los Angeles *Raised*](https://millionrounds.com/company/prynt)
- [**OPKIX** Costa Mesa · founded 2016 *Raised*](https://millionrounds.com/company/opkix)
- [**Aiwa** Chicago · founded 2011 *Raised*](https://millionrounds.com/company/aiwa)
- [**Rylo Inc.** San Francisco · founded 2015](https://millionrounds.com/startup/rylo-inc)
- [**EcoFlow** Bellevue · founded 2017](https://millionrounds.com/startup/ecoflow-3)

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