# Habitual: Hospital & health care, London, United Kingdom

> Habitual: Habitual is a London-based digital health startup founded in 2019, focused on evidence-based interventions for obesity, type 2 diabetes, and...

Source: https://millionrounds.com/startup/habitual (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Hospital & health care startup](https://millionrounds.com/companies)

# Habitual

Habitual is a London-based digital health startup founded in 2019, focused on evidence-based interventions for obesity, type 2 diabetes, and prediabetes.

Funding reported Last round: Seed

Hospital & health care London, United Kingdom

Company summary

- **Founded:** 2019 7 years old
- **Team:** 27 11 to 50 people
- **Funding reported:** 3.1M as listed, currency not stated
- **Last round:** Seed Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Habitual has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Habitual

Habitual is a London-based digital health startup founded in 2019, focused on evidence-based interventions for obesity, type 2 diabetes, and prediabetes.

The company provides digital therapeutics and healthcare services, utilizing validated nutritional strategies to offer personalized treatment solutions. Originally known as Ceres Health, Habitual aims to help individuals achieve lasting weight loss and improved health through science-backed programs. The company offers a comprehensive weight management program that includes a Total Diet Replacement system, an app-based platform for digital coaching and habit tracking, and a virtual social support system. These components are designed to address the root causes of obesity and diabetes, promoting sustainable lifestyle changes. Habitual serves both NHS patients and private individuals seeking effective weight management solutions. With a mission to assist 100,000 patients in reaching a healthy weight by 2025, Habitual combines nutritional science with behavioral psychology to deliver accessible and effective health solutions. The company has raised approximately £4.01 million in funding, reflecting strong investor confidence in its innovative approach.

## What company datasets say Habitual raised

Funding, as reported

Reported in all **3.1M** in the source's currency

Rounds **3**

Last round **Seed**

Last round size **1.3M**

Last round date **Dec 2022**

Investors listed **7**

## Founders and team

From Habitual's own website: 1 founder, 6 on the team.

**Napala Pratini** Founder & CEO

- **Elliott Silver** Chief of Staff
- **Pip Young** Head of Engineering
- **George Day** Growth Marketing Lead
- **Josie Nelder** Senior Full Stack Software Engineer
- **Rebecca Tessier** Customer Operations Associate
- **Sam Oon** Junior Product Manager

## The company, in detail

What they build

Known for

health care trusted healthcare partner obesity digital health uk pharmacy consumers app-based coaching medication weight loss results behavioral_change virtual medical consultations prescription medication digital weight loss programs information technology & services digital health platform weight_loss

Built with from their website

Google Tag Manager Amazon CloudFront PWA Paypal YouTube Google Workspace CloudFlare Viewport Meta Emotion webpack

+8 more

Opentable Webflow Hosting Google Meet Firebase CloudFlare CDN Twilio SendGrid Email Marketing Campaigns React Google Font API

- **Sector:** Hospital & health care
- **Industry code:** NAICS 62139, 44-45, SIC 8099
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/habitual)

## Hospital & health care in United Kingdom

Startups like it

- [**Cera** London · founded 2016 *Raised*](https://millionrounds.com/company/cera)
- [**Penelope Health** Altrincham · founded 2025 *Raised*](https://millionrounds.com/company/penelope-health)
- [**Medopad** London · founded 2011 *Raised*](https://millionrounds.com/company/medopad)
- [**Doctorlink** London · founded 2016 *Raised*](https://millionrounds.com/company/doctorlink)
- [**Qureight** Cambridge · founded 2018 *Raised*](https://millionrounds.com/company/qureight)
- [**Ultromics** Oxford · founded 2017 *Raised*](https://millionrounds.com/company/ultromics)
- [**Flok Health** Cambridge · founded 2022 *Raised*](https://millionrounds.com/company/flok-health)
- [**Medbelle** London · founded 2016 *Raised*](https://millionrounds.com/company/medbelle)

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