# GWI: Information technology & services, London, United Kingdom

> GWI: GWI, formerly known as GlobalWebIndex, is a prominent audience research and consumer insights company founded in 2009 by Tom Smith.

Source: https://millionrounds.com/startup/gwi (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# GWI

GWI, formerly known as GlobalWebIndex, is a prominent audience research and consumer insights company founded in 2009 by Tom Smith.

Funding reported Last round: Series B

Information technology & services London, United Kingdom

Company summary

- **Founded:** 2009 17 years old
- **Team:** 770 201 to 1,000 people
- **Funding reported:** 219.9M as listed, currency not stated
- **Last round:** Series B Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for GWI has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About GWI

GWI, formerly known as GlobalWebIndex, is a prominent audience research and consumer insights company founded in 2009 by Tom Smith.

The company provides data-driven insights to publishers, media agencies, and marketers worldwide. GWI aims to deliver trustworthy global consumer insights, enhancing the connection between AI and real-world data through anonymized research. Headquartered in London, GWI operates in over 50 markets, with a panel representing more than 3 billion digital consumers. Their platform offers access to over 35 billion consumer data points from more than 2 million annual surveys, providing extensive insights into internet user behaviors and perceptions. GWI's core offerings include a cloud-based market research and analytics platform, brand tracking, audience profiling, and market segmentation. Their subscription-based services help businesses make informed decisions based on deep audience understanding.

## What company datasets say GWI raised

Funding, as reported

Reported in all **219.9M** in the source's currency

Rounds **2**

Last round **Series B**

Last round size **180M**

Last round date **Feb 2022**

Investors listed **2**

## Founders and team

From GWI's own website: 1 founder, 7 on the team.

**Tom Smith** CEO & Founder

- **Birthe Emmerich** Chief Marketing Officer
- **Chelsea Coates** Chief People Officer
- **Jacqueline de Gernier** Chief Revenue Officer
- **James Franks** Chief Financial Officer
- **Jason Mander** Chief Insight Officer
- **Nick Dearden** Chief Technology Officer
- **Graeme Barron** General Counsel

## The company, in detail

What they build

Known for

media media analysis luxury market analysis online surveys media engagement metrics media consumption patterns consumers media media optimization media platform analytics real-time data media media trends media data api purchasing behavior market segmentation media habits real-world data enterprises

Built with from their website

GitHub Actions Docker Salesforce CRM Google Tag Manager Drift Google Sheets Tableau dbt AWS Trusted Advisor Atlassian

+8 more

Google Cloud Clayful Concur Google Cloud Firestore YouTube Spotify Google Workspace CloudFlare

- **Sector:** Information technology & services
- **Industry code:** NAICS 541910, 51321, SIC 8732
- **Region:** England
- **Revenue:** 48.1M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/gwi)

## Information technology & services in United Kingdom

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- [**Quantexa** London · founded 2016 *Raised*](https://millionrounds.com/company/quantexa)

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