# Gumball: Marketing & advertising, Los Angeles, United States

> Gumball: Gumball is a Los Angeles-based advertising technology marketplace that connects advertisers with podcasters for the purchase and sale of host-read ads.

Source: https://millionrounds.com/startup/gumball (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Gumball

Gumball is a Los Angeles-based advertising technology marketplace that connects advertisers with podcasters for the purchase and sale of host-read ads.

Funding reported Last round: Series A

Marketing & advertising Los Angeles, United States

Company summary

- **Founded:** 2019 7 years old
- **Team:** 29 11 to 50 people
- **Funding reported:** $12M in dollars
- **Last round:** Series A Mar 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Gumball has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Gumball

Gumball is a Los Angeles-based advertising technology marketplace that connects advertisers with podcasters for the purchase and sale of host-read ads.

Founded in 2012 and owned by the podcast network Headgum, Gumball aims to make podcast advertising more efficient and accessible. The company has experienced significant growth, securing $12 million in total funding, including a $10 million Series A round in 2023. Gumball offers a dual-sided marketplace that benefits both advertisers and podcasters. Advertisers can easily browse and purchase host-read ads, manage campaigns, and track performance through a transparent booking process. For podcasters, Gumball simplifies finding sponsors and optimizing revenue, allowing them to focus on creating engaging content. The Gumball Marketplace Platform features automated ad matching, transparent pricing, and analytics tools to enhance the advertising experience for both sides.

## What company datasets say Gumball raised

Funding, as reported

Reported in all **$12M** in dollars

Rounds **2**

Last round **Series A**

Last round size **$10M**

Last round date **Mar 2022**

Investors listed **12**

## The company, in detail

What they build

Known for

ad campaign scalability inventory management ad script management ad tracking information technology & services campaign automation payment processing campaign analytics campaign management ad campaign transparency content creation ad performance measurement saas digital advertising advertising services

Built with from their website

MailChimp Google Workspace Hubspot Google Meet Twilio SendGrid Email Marketing Campaigns Anthropic Claude Facebook Pixel Stripe Zendesk for Service Sendgrid

+5 more

Zendesk Zendesk Support Suite Twilio SendGrid Email API Google Search Console Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, SIC 7311
- **Region:** California
- **Revenue:** $1.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/gumball)

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