# Guide to Iceland: Leisure, Reykjavik, Iceland

> Guide to Iceland: Guide to Iceland is the largest travel marketplace in Iceland, established in 2012 and based in Reykjavik. Based in Reykjavik, Iceland.

Source: https://millionrounds.com/startup/guide-to-iceland (Millionrounds; every figure on the page links to its filing or article)

Iceland · [Leisure startup](https://millionrounds.com/companies)

# Guide to Iceland

Guide to Iceland is the largest travel marketplace in Iceland, established in 2012 and based in Reykjavik.

Funding reported Last round: Undisclosed round

Leisure Reykjavik, Iceland

Company summary

- **Founded:** 2012 14 years old
- **Team:** 25 11 to 50 people
- **Funding reported:** 20M as listed, currency not stated
- **Last round:** Undisclosed round Sept 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Guide to Iceland has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Guide to Iceland

Guide to Iceland is the largest travel marketplace in Iceland, established in 2012 and based in Reykjavik.

The company serves as a comprehensive online platform for tourism, connecting over 1,000 to 2,000 local travel operators. It is recognized as the official travel information provider for the City of Reykjavík and has received accolades as Iceland's Leading Travel Agency for seven consecutive years from 2018 to 2024. The platform offers a wide range of services, including a tour booking system with aggregated tours, custom packages, accommodation options, and car rental services. It also provides extensive travel information through articles, blogs, and multimedia content, helping travelers connect with locals for personalized advice. With content available in nine languages, Guide to Iceland caters to a diverse global audience, including first-time visitors and seasoned travelers. The company emphasizes quality control and ethical practices, ensuring high standards for all services offered.

## What company datasets say Guide to Iceland raised

Funding, as reported

Reported in all **20M** in the source's currency

Rounds **1**

Last round **Undisclosed round**

Last round size **20M**

Last round date **Sept 2018**

Investors listed **1**

## The company, in detail

What they build

Known for

accommodation guided tours service consumers vacation packages customized travel packages travel agencies budget travel best travel deals distribution hot springs snaefellsnes peninsula blue lagoon group travel environmentally sustainable tourism self-driving routes

Built with from their website

Google Maps Amazon SES Envoy HREF Lang PWA Font Awesome YouTube MailChimp Google Workspace Viewport Meta

+8 more

Google Play Emotion Amazon Simple Email Service Varnish webpack Google Meet Google Identity Services APIs Priority Hints

- **Sector:** Leisure
- **Industry code:** NAICS 561510, 561520, SIC 4724, 4725
- **Revenue:** 452k a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/guide-to-iceland)

## Leisure in Iceland

Startups like it

- [**Travelshift** Reykjavik · founded 2012](https://millionrounds.com/startup/travelshift)

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