# GoodTrust: Online media, San Francisco, United States

> GoodTrust: GoodTrust is a legal technology and digital legacy management company founded in 2020 by former Google executive Rikard Steiber.

Source: https://millionrounds.com/startup/goodtrust (Millionrounds; every figure on the page links to its filing or article)

United States · [Online media startup](https://millionrounds.com/companies)

# GoodTrust

GoodTrust is a legal technology and digital legacy management company founded in 2020 by former Google executive Rikard Steiber.

Funding reported Last round: Seed

Online media San Francisco, United States

Company summary

- **Founded:** 2020 6 years old
- **Team:** 12 11 to 50 people
- **Funding reported:** $7.3M in dollars
- **Last round:** Seed Dec 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for GoodTrust has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About GoodTrust

GoodTrust is a legal technology and digital legacy management company founded in 2020 by former Google executive Rikard Steiber.

Based in Palo Alto, California, with operations in San Francisco, GoodTrust focuses on making estate planning accessible and affordable through an all-in-one online platform. The company addresses the significant gap in estate planning, as many Americans lack a will or a plan for their digital assets after death. GoodTrust enables users to secure their physical and digital legacies in as little as 15–20 minutes. The platform offers a range of user-friendly tools, including customizable estate planning documents such as wills, trusts, and directives, all legally valid in all 50 U.S. states. GoodTrust also provides digital legacy management services, allowing users to manage their online accounts and digital assets after they pass away. With features like a Digital Executor Service and secure sharing options, GoodTrust empowers individuals, families, and businesses to protect their legacies effectively. The company is committed to democratizing estate planning and ensuring that no one's digital life is lost after death.

## What company datasets say GoodTrust raised

Funding, as reported

Reported in all **$7.3M** in dollars

Rounds **2**

Last round **Seed**

Last round size **$10M**

Last round date **Dec 2021**

Investors listed **19**

SEC Form D **$13M sold, 5 filings, last Apr 2022**

## Founders and team

From the SEC filings it signed: 3 on the team.

- **Rikard Steiber** Chief Executive Officer i
- **Christian Lagerling** Chief Financial Officer i
- **Markus Thorstvedt** Chief Technology Officer i

## On 2 portfolio pages

Investors who name them

- [Moxxie Ventures](https://millionrounds.com/fund/moxxie-ventures)
- [Westbound Equity Partners](https://millionrounds.com/fund/westbound-equity-partners)

Each firm lists GoodTrust on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

secure digital storage security power of attorney legacy preservation digital estate security measures law practice offices of lawyers digital estate planning facebook memorialization education information technology & services digital legacy protection wills financial services digital estate access control digital estate protection

Built with from their website

Google Tag Manager Envoy PWA Font Awesome Google Workspace CloudFlare Viewport Meta Emotion Cloudflare WAF webpack

+8 more

Facebook SDK Amazon S3 Google Meet Pingdom CloudFlare CDN Twilio SendGrid Email Marketing Campaigns React Google Font API

- **Sector:** Online media
- **Industry code:** NAICS 54111, 541199, 513210, SIC 7389
- **Region:** California
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/goodtrust)

## Online media in United States

Startups like it

- [**Substack** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/substack)
- [**Particle** San Francisco *Raised*](https://millionrounds.com/company/particle)
- [**The Athletic** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/the-athletic)
- [**FreightWaves** Chattanooga · founded 2017 *Raised*](https://millionrounds.com/company/freightwaves)
- [**Kapwing** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/kapwing)
- [**Jobble** Boston · founded 2016 *Raised*](https://millionrounds.com/company/jobble)
- [**Exactuals** Los Angeles · founded 2011 *Raised*](https://millionrounds.com/company/exactuals)
- [**Zippia** San Mateo · founded 2015 *Raised*](https://millionrounds.com/company/zippia)

## Is this your company?

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