# GoMoto: Automotive, Philadelphia, United States

> GoMoto: GoMoto is an automotive technology company based in Kettering, Ohio, specializing in self-service kiosk solutions for car dealerships.

Source: https://millionrounds.com/startup/gomoto-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Automotive startup](https://millionrounds.com/companies)

# GoMoto

GoMoto is an automotive technology company based in Kettering, Ohio, specializing in self-service kiosk solutions for car dealerships.

Funding reported Last round: Debt financing

Automotive Philadelphia, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 18 11 to 50 people
- **Funding reported:** $3.0M in dollars
- **Last round:** Debt financing Jan 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for GoMoto has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About GoMoto

GoMoto is an automotive technology company based in Kettering, Ohio, specializing in self-service kiosk solutions for car dealerships.

Founded in 2013, GoMoto aims to enhance the service lane experience by offering interactive, consumer-led check-ins and targeted offers. The company was acquired by Reynolds and Reynolds Company in 2020, becoming part of a leading automotive dealership software provider. GoMoto's primary product is the Virtual Service Advisor, a kiosk that streamlines service check-in and checkout while promoting vehicle-specific products and services. Their Smart Service Kiosk allows customers to manage service appointments independently, and GoMoto Digital offers a cloud-based solution for online customer engagement. Additionally, the company provides system integrations for seamless data flow and experiential displays for vehicle comparisons in non-dealership environments. GoMoto's services are tailored for automotive dealerships looking to optimize their service departments and improve customer satisfaction.

## What company datasets say GoMoto raised

Funding, as reported

Reported in all **$3.0M** in dollars

Rounds **4**

Last round **Debt financing**

Last round size **$1.2M**

Last round date **Jan 2019**

Investors listed **1**

SEC Form D **$2.8M sold, 2 filings, last Feb 2019**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Todd Marcelle** President, CEO, Secretary i

On the board, as filed i *Benjamin J. Catanese* *Edward J. Feldman* *Marc J. Rubino* *Robert J. Florig*

## The company, in detail

What they build

Known for

customer self-service solutions customer satisfaction service process automation digital retailing consumers accessories customer engagement profitability increase service lane technology industry adaptation digital customer interaction motor vehicle manufacturing vehicle drop-off and pickup service lane digital transformation information technology & services self service

Built with from their website

Amazon SES Google Tag Manager HREF Lang PWA Linkedin Insight Tag Apache YouTube Viewport Meta LinkedIn Ads Amazon Simple Email Service

+8 more

Hubspot Google Analytics Ecommerce Tracking Google Font API Microsoft Exchange Microsoft 365 Apps & Services Mobile Friendly Bootstrap Drupal

- **Sector:** Automotive
- **Industry code:** NAICS 4413, 334118, 541512, 4411, SIC 7359, 5511, 3577, 7371
- **Region:** Pennsylvania
- **Part of:** The Reynolds and Reynolds Company
- **Revenue:** $3.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/gomoto)

## Automotive in United States

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