# Goloot: Marketing & advertising, Montreal, Canada

> Goloot: Goloot is a Montreal-based AdTech company that specializes in performance advertising on the open web. Based in Montreal, Canada. Founded 2020.

Source: https://millionrounds.com/startup/goloot (Millionrounds; every figure on the page links to its filing or article)

Canada · [Marketing & advertising startup](https://millionrounds.com/companies)

# Goloot

Goloot is a Montreal-based AdTech company that specializes in performance advertising on the open web.

Email

Funding reported Last round: Seed

Marketing & advertising Montreal, Canada

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Company summary

- **Founded:** 2020 6 years old
- **Team:** 33 11 to 50 people
- **Funding reported:** 6M as listed, currency not stated
- **Last round:** Seed Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Goloot has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Goloot

Goloot is a Montreal-based AdTech company that specializes in performance advertising on the open web.

Founded in 2019 by Lucas Béland, Goloot connects advertisers with premium commerce content publishers to enhance customer acquisition beyond traditional social and search platforms. The company offers a performance ad platform that allows brands to run targeted campaigns through a network of over 300 premium editorial partners, including well-known sites like ELLE Magazine and Motortrend. Goloot's core offering is a gamified ad solution that integrates with publishers' websites, enabling brands to reward user engagement with curated e-commerce offers. The platform provides comprehensive visibility from the initial impression to the final purchase, equipping publishers with tools to manage creatives and track performance. With nearly $8 million in venture capital raised and $1 million in annual recurring revenue as of December 2022, Goloot is recognized as one of Canada's fastest-growing early-stage AdTech companies, reaching approximately 75 million unique shoppers in North America.

## What company datasets say Goloot raised

Funding, as reported

Reported in all **6M** in the source's currency

Rounds **2**

Last round **Seed**

Last round size **2.9M**

Last round date **Dec 2022**

Investors listed **5**

## Founders and team

From Goloot's own website: 6 on the team.

- **Guillaume Beland** Head of Publisher Development
- **Pierce Borne** Head of Finance
- **Carl Donahoe L.** Marketing Designer
- **Joao Alfredo Gama B.** Senior Full Stack Developer
- **Michael Globensky** Product Designer
- **Shawn Cowher** Senior Backend Developer

## The company, in detail

What they build

Known for

ad platform consumers traffic acquisition marketing first-party data acquisition marketing services guaranteed roas campaigns cpc information technology & services performance ad products advertising & marketing campaign automation ecommerce premium publisher network campaign reporting campaign management

Built with from their website

Amazon CloudFront Tableau Google Cloud Google Workspace CloudFlare Viewport Meta Google Cloud BigQuery Element UI scikit-learn Webflow Hosting

+8 more

XGBoost Google Meet Firebase CloudFlare CDN React Google Font API Mobile Friendly Go

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54181, 51929, SIC 7311
- **Region:** Quebec
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/goloot)

## Marketing & advertising in Canada

Startups like it

- [**CrowdRiff** Toronto · founded 2011 *Raised*](https://millionrounds.com/company/crowdriff)
- [**Clickup Marketing** Calgary · founded 2022](https://millionrounds.com/startup/clickup-marketing)
- [**Chris McLellan AI-Forward Marketing** Ottawa · founded 2025](https://millionrounds.com/startup/chris-mclellan-ai-forward-marketing)
- [**Digital Commerce Partners** Toronto · founded 2021](https://millionrounds.com/startup/digital-commerce-partners)
- [**Bland?** Calgary](https://millionrounds.com/startup/bland)
- [**chime.io** Vancouver · founded 2016](https://millionrounds.com/startup/chime-io)
- [**#paid** Toronto · founded 2013](https://millionrounds.com/startup/paid-3)
- [**6ix9ine** Toronto](https://millionrounds.com/startup/6ix9ine)

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