# Goalsetter: Education management, New York, United States

> Goalsetter: Goalsetter is a Black woman-owned FinTech company founded in 2015 by Tanya Van Court, a former Nickelodeon executive.

Source: https://millionrounds.com/startup/goalsetter (Millionrounds; every figure on the page links to its filing or article)

United States · [Education management startup](https://millionrounds.com/companies)

# Goalsetter

Goalsetter is a Black woman-owned FinTech company founded in 2015 by Tanya Van Court, a former Nickelodeon executive.

Funding reported Last round: Series A

Education management New York, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 40 11 to 50 people
- **Funding reported:** $40M in dollars
- **Last round:** Series A Mar 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Goalsetter has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Goalsetter

Goalsetter is a Black woman-owned FinTech company founded in 2015 by Tanya Van Court, a former Nickelodeon executive.

The company focuses on providing culturally relevant financial education and goal-based savings tools for kids, teens, and their families. It offers a family finance app paired with a smart youth debit card, which includes parental controls and features designed to teach financial responsibility. The suite of services includes a mobile platform for setting savings goals, sending money through digital "goal cards," and tracking progress with game-based quizzes. Goalsetter also provides FDIC-insured savings accounts, an investment platform powered by Goalsetter Advisors, and an EdTech curriculum called Goalsetter Classroom, aimed at helping K–12 schools and colleges meet financial literacy requirements. The company targets diverse families and underserved communities across the United States, partnering with educational institutions and financial organizations to enhance financial education.

## What company datasets say Goalsetter raised

Funding, as reported

Reported in all **$40M** in dollars

Rounds **9**

Last round **Series A**

Last round size **$9.6M**

Last round date **Mar 2024**

Investors listed **40**

## Founders and team

From Goalsetter's own website: 1 founder, 8 on the team.

**Tanya Van Court** Founder & CEO

- **Joyce Smith** Chief Product and Technology Officer
- **Juan Gamez** Chief Product and Technology Officer
- **Justin Harris** Chief Financial Officer
- **Trisha Hairston** Head of Education Partnerships
- **Evonna Sin** Director of Marketing, Customer Engagement and Retention
- **Michelle Samuel** Director of Finance
- **Molly Joyce** Team
- **Scott Snyder** Team

## On 6 portfolio pages

Investors who name them

- [Next Act Fund](https://millionrounds.com/fund/next-act-fund-llc)
- [Backstage Capital](https://millionrounds.com/fund/backstage-capital)
- [Portfolia](https://millionrounds.com/fund/portfolia)
- [Seae Ventures](https://millionrounds.com/fund/seae-ventures)
- [CMFG Ventures](https://millionrounds.com/fund/cmfg-ventures)
- [Achievement Growth Partners](https://millionrounds.com/fund/achievement-growth-partners)

Each firm lists Goalsetter on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

investment education for minors real-life money habits culturally relevant content standards-aligned curriculum lms integration investment practice savings goals all other schools and instruction education savings and investing tools information technology & services financial wellness for families financial education platform auto-save and round-ups financial services digital badges

Built with from their website

GitHub Actions Articulate 360 Docker Prisma Amazon DynamoDB Google Tag Manager Amazon CloudFront Squarespace ECommerce WordPress.org Atlassian

+8 more

React Native Font Awesome OpenSSL Apache Elementor GitHub Google Workspace Viewport Meta

- **Sector:** Education management
- **Industry code:** NAICS 61169, 522390, 611710, SIC 7299
- **Region:** New York
- **Revenue:** $9.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/goalsetter)

## Education management in United States

Startups like it

- [**Trilogy Education** Lanham · founded 2015 *Raised*](https://millionrounds.com/company/trilogy-education)
- [**BusRight** New York · founded 2019 *Raised*](https://millionrounds.com/company/busright)
- [**Wonderschool** San Francisco · founded 2016 *Raised*](https://millionrounds.com/company/wonderschool)
- [**imagi** New York · founded 2018 *Raised*](https://millionrounds.com/company/imagi)
- [**ROYBI** San Jose · founded 2019 *Raised*](https://millionrounds.com/company/roybi)
- [**Revolution Prep** Culver City · founded 2002 *Raised*](https://millionrounds.com/company/revolution-prep)
- [**Nerd Apply** New York · founded 2023 *Raised*](https://millionrounds.com/company/nerd-apply)
- [**Stellic** San Mateo · founded 2017 *Raised*](https://millionrounds.com/company/stellic)

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