# GetWhy: Information technology & services, Copenhagen, Denmark

> GetWhy: GetWhy is a Copenhagen-based AI company that specializes in qualitative consumer research. Based in Copenhagen, Denmark. Founded 2018.

Source: https://millionrounds.com/startup/getwhy (Millionrounds; every figure on the page links to its filing or article)

Denmark · [Information technology & services startup](https://millionrounds.com/companies)

# GetWhy

GetWhy is a Copenhagen-based AI company that specializes in qualitative consumer research.

Funding reported Last round: Series A

Information technology & services Copenhagen, Denmark

Company summary

- **Founded:** 2018 8 years old
- **Team:** 99 51 to 200 people
- **Funding reported:** 53.9M as listed, currency not stated
- **Last round:** Series A Jun 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for GetWhy has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About GetWhy

GetWhy is a Copenhagen-based AI company that specializes in qualitative consumer research.

It combines artificial intelligence with human science to help enterprises understand people at scale. The company offers an end-to-end AI platform designed to transform customer interviews and qualitative inputs into actionable insights quickly. The main product, Bloom, supports the entire research workflow, including study design, recruitment, AI-moderated interviews, transcription, emotional analysis, and synthesis of findings. GetWhy focuses on delivering high-quality qualitative insights efficiently, allowing teams to obtain results in hours rather than weeks. Trusted by over 120 leading consumer brands, including eBay, Heineken, Coca-Cola, and Unilever, GetWhy serves B2B consumer insights, market research, and product teams across various industries.

## What company datasets say GetWhy raised

Funding, as reported

Reported in all **53.9M** in the source's currency

Rounds **7**

Last round **Series A**

Last round size **18.7M**

Last round date **Jun 2024**

Investors listed **2**

## Founders and team

From GetWhy's own website: 1 on the team.

- **Morten Christiansen** Chairman of the Board

## The company, in detail

What they build

Known for

ai-driven research qualitative data processing market shifts consumer behavior prediction consumer understanding market segmentation marketing services insights platform video interviews video interview analysis market gap identification information technology & services rapid concept testing ai-driven creative optimization market trend analysis insights for marketing

Built with from their website

Docker Amazon SES Google Tag Manager Amazon CloudFront WordPress.org AWS Trusted Advisor Atlassian Microsoft PowerPoint Google Workspace Viewport Meta

+8 more

MongoDB Lucide Amazon Simple Email Service Hubspot webpack OpenAI Speech to text Apple Business Manager

- **Sector:** Information technology & services
- **Industry code:** NAICS 541910, 513210, SIC 8732
- **Region:** Capital Region of Denmark
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/getwhy-a-s)

## Information technology & services in Denmark

Startups like it

- [**Flatpay** Herlev · founded 2022 *Raised*](https://millionrounds.com/company/flatpay)
- [**Dreamdata** Copenhagen · founded 2018 *Raised*](https://millionrounds.com/company/dreamdata)
- [**Formalize** Copenhagen · founded 2021 *Raised*](https://millionrounds.com/company/formalize)
- [**spektr** Copenhagen · founded 2023 *Raised*](https://millionrounds.com/company/spektr)
- [**Complir** Copenhagen · founded 2024 *Raised*](https://millionrounds.com/company/complir)
- [**Leapwork** Kobenhavn · founded 2015 *Raised*](https://millionrounds.com/company/leapwork)
- [**Cardlay** Kobenhavn · founded 2016 *Raised*](https://millionrounds.com/company/cardlay)
- [**Configit** Kobenhavn · founded 2000 *Raised*](https://millionrounds.com/company/configit)

## Is this your company?

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