# Genero: Marketing & advertising, Melbourne, Australia

> Genero: Genero is a global creative and production platform that connects brands with a network of over 130,000 independent creatives.

Source: https://millionrounds.com/startup/genero (Millionrounds; every figure on the page links to its filing or article)

Australia · [Marketing & advertising startup](https://millionrounds.com/companies)

# Genero

Genero is a global creative and production platform that connects brands with a network of over 130,000 independent creatives.

Funding reported Last round: Undisclosed

Marketing & advertising Melbourne, Australia

Company summary

- **Founded:** 2009 17 years old
- **Team:** 60 51 to 200 people
- **Funding reported:** 15.5M as listed, currency not stated
- **Last round:** Undisclosed May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Genero has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Genero

Genero is a global creative and production platform that connects brands with a network of over 130,000 independent creatives.

Founded in 2009 and headquartered in Melbourne, Australia, Genero operates as an on-demand marketplace linking advertisers with professional creators, including photographers, animators, and video editors. The company has eight global offices and serves more than 1,500 clients across 176 countries. Genero offers a cloud-based software platform that streamlines the content production workflow, covering everything from brief creation to budgeting and payment management. Its services include digital content production, content localization, and social media content tailored for platforms like Meta and TikTok. The platform also supports strategy and creative ideation, as well as music video production for artists. Clients can post briefs, receive creative proposals, and select professionals directly through the platform, generating revenue through service fees for content creation.

## What company datasets say Genero raised

Funding, as reported

Reported in all **15.5M** in the source's currency

Rounds **4**

Last round **Undisclosed**

Last round size **3.2M**

Last round date **May 2024**

Investors listed **2**

## Founders and team

From Genero's own website: 2 founders, 4 on the team.

**Andrew Lane** Co-founder & CEO

**Mick Entwisle** Co-founder & CEO

- **Carol Lara** Managing Director - LatAm
- **Chris Dodson** Managing Director - AU & NZ
- **Stefan Zoltowski** Managing Director - EMEA
- **Tuck Shepard** Managing Director - North America

## The company, in detail

What they build

Known for

cross-channel marketing culturally relevant content consumers strategic partnerships creative briefs global creative network scalable production content delivery video adaptations content workflow automation multichannel content production tvc on-demand creative talent creative content production content management platform content asset management

Built with from their website

Meta Audience Network YouTube Google Workspace Pinterest Hubspot Google Cloud Hosting Google Meet Google Docs Twilio SendGrid Email Marketing Campaigns Metabase

+8 more

Amazon Advertising Anthropic Claude Facebook Pixel Amazon Associates Figma Zendesk for Service Sprout Social Sendgrid

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, SIC 7389, 7311, 7372
- **Region:** Victoria
- **Revenue:** 4.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/genero)

## Marketing & advertising in Australia

Startups like it

- [**Cuttable** South Yarra · founded 2023 *Raised*](https://millionrounds.com/company/cuttable)
- [**Fabulate** Sydney · founded 2017 *Raised*](https://millionrounds.com/company/fabulate)
- [**Bench Media** North Sydney · founded 2012](https://millionrounds.com/startup/bench-media)
- [**Mediaocean (Formerly BCC AdSystems)** Sydney · founded 1967](https://millionrounds.com/startup/mediaocean-formerly-bcc-adsystems)
- [**Edge** Melbourne · founded 2006](https://millionrounds.com/startup/edge-10)
- [**Robinhood Agency** Sydney](https://millionrounds.com/startup/robinhood-agency)
- [**Metigy** Sydney · founded 2015](https://millionrounds.com/startup/metigy)
- [**Pinpoint, a Mastercard company** Sydney · founded 1982](https://millionrounds.com/startup/pinpoint-a-mastercard-company)

## Is this your company?

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