# Gemvara: Luxury goods & jewelry, Boston, United States

> Gemvara: Gemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry. Based in Boston, United States. Founded 2007.

Source: https://millionrounds.com/startup/gemvara (Millionrounds; every figure on the page links to its filing or article)

United States · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# Gemvara

Gemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry.

Funding reported Last round: Series D

Luxury goods & jewelry Boston, United States

Company summary

- **Founded:** 2007 19 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** $52M in dollars
- **Last round:** Series D Jun 2012

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Gemvara has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Gemvara

Gemvara is a Boston-based e-commerce company that specialized in custom-made fine jewelry.

Founded in 2006 by Matt Lauzon and Jason Reuben, Gemvara offered a unique online platform that allowed customers to design and customize jewelry in real-time. The company provided a wide range of options, including engagement rings, necklaces, earrings, and bracelets, with over 1.5 million design possibilities. Gemvara utilized advanced technology for its customization process, including CAD design and just-in-time manufacturing, ensuring each piece was handcrafted to meet individual preferences. The company was acquired by Richline Group, a subsidiary of Berkshire Hathaway, in 2016. Although the direct-to-consumer site has since been closed, Gemvara's legacy continues through its integration with Richline's jewelry manufacturing capabilities, focusing on high-quality, bespoke jewelry.

## What company datasets say Gemvara raised

Funding, as reported

Reported in all **$52M** in dollars

Rounds **6**

Last round **Series D**

Last round size **$25M**

Last round date **Jun 2012**

Investors listed **5**

SEC Form D **$42M sold, 4 filings, last Jun 2012**

## Founders and team

From the SEC filings it signed: 4 on the team.

- **Brian Kalma** Executive Officer i
- **Janet Holian** Executive Officer i
- **Matthew Lauzon** Executive Officer, Director i
- **Matthew Nichols** Executive Officer, Director i

On the board, as filed i *Daniel Ciporin* *Deborah Besemer* *Mark Evans* *Robert Davis* *Sergio Monsalve*

## The company, in detail

What they build

Known for

fashion consumers information technology & services retail luxury goods & jewelry information technology bridal ecommerce b2c e-commerce mass customization pop-up shops design d2c internet jewelry consumer internet

Built with from their website

Amazon SES Google Tag Manager Amazon CloudFront PWA Viewport Meta New Relic Insights webpack Amazon S3 New Relic Mobile Friendly

+8 more

Signal by BrightTag Open Graph Amazon Route 53 Slack AngularJS AddThis Google Analytics HTTP/3

- **Sector:** Luxury goods & jewelry
- **Industry code:** NAICS 448310, 454110, SIC 5944, 5961
- **Region:** Massachusetts
- **Part of:** Berkshire Hathaway
- **Revenue:** $20M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/gemvara)

## Luxury goods & jewelry in United States

Startups like it

- [**Olivela** New York · founded 2017 *Raised*](https://millionrounds.com/company/olivela)
- [**Eleven James** New York · founded 2014 *Raised*](https://millionrounds.com/company/eleven-james)
- [**Cast** San Francisco · founded 2021 *Raised*](https://millionrounds.com/company/cast)
- [**Wove** Lancaster · founded 2021 *Raised*](https://millionrounds.com/company/wove)
- [**Flont** New York · founded 2016 *Raised*](https://millionrounds.com/company/flont)
- [**TrueFacet** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/truefacet)
- [**Eterneva** Kerrville · founded 2016 *Raised*](https://millionrounds.com/company/eterneva)
- [**R2Net Inc** New York · founded 2007](https://millionrounds.com/startup/r2net-inc)

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