# Future Anthem: Gambling & casinos, London, United Kingdom > Future Anthem: Future Anthem is an AI and data science company based in London, specializing in enhancing player experiences in the global gambling and... Source: https://millionrounds.com/startup/future-anthem (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Gambling & casinos startup](https://millionrounds.com/companies) # Future Anthem Future Anthem is an AI and data science company based in London, specializing in enhancing player experiences in the global gambling and gaming industry. Email Funding reported Last round: Series A Gambling & casinos London, United Kingdom Follow Future Anthem and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Ffuture-anthem) Company summary - **Founded:** 2019 7 years old - **Team:** 40 11 to 50 people - **Funding reported:** - none reported - **Last round:** Series A Jul 2022 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Future Anthem has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Future Anthem Future Anthem is an AI and data science company based in London, specializing in enhancing player experiences in the global gambling and gaming industry. Founded in 2019, the company operates as a privately held SaaS enterprise, focusing on B2B solutions for sports betting operators, casino operators, lottery platforms, bingo providers, and gaming studios. Future Anthem has developed a proprietary data science platform, Anthemetrics, which processes vast amounts of player data and supports their flagship product, Amplifier AI. Amplifier AI is a cloud-enabled platform that personalizes the player journey, utilizing real-time data to improve acquisition, retention, and responsible gaming practices. The platform features real-time automation, churn prevention, and seamless integration with existing systems. Future Anthem's services include game data science, player acquisition strategies, and behavioral analytics, all aimed at optimizing game portfolios and enhancing player engagement. The company has established strategic partnerships with Microsoft and AWS Marketplace, further solidifying its position as a leader in the gambling tech sector. ## What company datasets say Future Anthem raised Funding, as reported The last round reported **Series A** Jul 2022 Last round date **Jul 2022** ## Funding filed with regulators Future Anthem filed 4 raises, $9.6M in all. Filings say how much was sold and to how many investors; they never name the investors. - Oct 2024 **$1.8M** UK share allotment - Aug 2024 **$418K** UK share allotment - Mar 2024 **$1.4M** UK share allotment - Jul 2022 **$6.0M** UK share allotment ## Founders and team From Future Anthem's own website: 1 founder, 8 on the team. **Leigh Nissim** CEO & Founder - **Chris Conroy** Chief Data Officer - **Ian Tibot** Chief Product Officer - **Laura Bird** Chief Financial Officer - **Mitchell Feldman** Chief Marketing Officer - **Dr Edmond Mitchell** Head of Data - **Emma Ferguson** Head of People - **Julie Haddon** Non-Executive Director - **Oliver Hansard** Non-Executive Director ## On 3 portfolio pages Investors who name them - [Bettor Capital](https://millionrounds.com/fund/bettor-capital) - [Betplay Capital](https://millionrounds.com/fund/betplay-capital) - [Sharp Alpha Advisors](https://millionrounds.com/fund/sharp-alpha-advisors) Each firm lists Future Anthem on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for real-time data feeds libraries transaction history data casino game data science personalized game recommendations transaction data processing player journey modules targeted marketing campaigns player behaviour analysis player segmentation in gambling player retention cloud transaction data analysis sustainable gambling player personsalisation computer & network security Built with from their website Google Tag Manager Linkedin Insight Tag CloudFlare Viewport Meta LinkedIn Ads Hubspot AI CloudFlare CDN Twilio SendGrid Email Marketing Campaigns Microsoft Exchange +8 more Microsoft Azure Microsoft 365 Apps & Services Mobile Friendly Open Graph jQuery Linkedin Marketing Solutions DAX Microsoft Power BI - **Sector:** Gambling & casinos - **Industry code:** NAICS 519, 513210, 713290, SIC 7375 - **Region:** England - **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/future-anthem) ## Gambling & casinos in United Kingdom Startups like it - [**kwiff** London · founded 2015](https://millionrounds.com/startup/kwiff) - [**Bell Internet Limited** London · founded 2003](https://millionrounds.com/startup/bell-internet-limited) - [**Metric Gaming** London · founded 2015](https://millionrounds.com/startup/metric-gaming) - [**Smartgames Technologies Ltd** London · founded 2015](https://millionrounds.com/startup/smartgames-technologies-ltd) - [**Bettormetrics** founded 2022](https://millionrounds.com/startup/bettormetrics) - [**Greenzorro** London · founded 2014](https://millionrounds.com/startup/greenzorro) - [**EYE MOTION** London · founded 2014](https://millionrounds.com/startup/eye-motion) - [**REFLEX GAMING LIMITED** Newark-on-Trent · founded 2004](https://millionrounds.com/startup/reflex-gaming-limited) ## Is this your company? 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