# FULLGREEN: Food & beverages, London, United Kingdom

> FULLGREEN: Fullgreen is a UK-based food company founded in 2013 by Gem Misa and Jamie Harris. Based in London, United Kingdom. Founded 2013.

Source: https://millionrounds.com/startup/fullgreen (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Food & beverages startup](https://millionrounds.com/companies)

# FULLGREEN

Fullgreen is a UK-based food company founded in 2013 by Gem Misa and Jamie Harris.

Funding reported Last round: Undisclosed round

Food & beverages London, United Kingdom

Company summary

- **Founded:** 2013 13 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** 14.7M as listed, currency not stated
- **Last round:** Undisclosed round Apr 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FULLGREEN has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About FULLGREEN

Fullgreen is a UK-based food company founded in 2013 by Gem Misa and Jamie Harris.

The company specializes in shelf-stable, 100% plant-based riced vegetable alternatives, including options like cauliflower, broccoli, and sweet potato. These products are designed to replace traditional rice and grains, offering a healthy choice with no preservatives, added salts, refined sugars, or chemical flavorings. Originally launched as "Cauli Rice" in 2015, Fullgreen rebranded to expand its offerings beyond cauliflower. The riced vegetables require only two minutes of preparation and serve as low-carb, low-calorie substitutes for rice. Fullgreen targets health-conscious consumers, including those following vegan, keto, paleo, or gluten-free diets. The company is committed to making healthy eating accessible while reducing food waste and addressing climate change. Fullgreen's products are available in approximately 9,000 retailers across the UK and US, as well as in Europe, Southeast Asia, and the Middle East.

## What company datasets say FULLGREEN raised

Funding, as reported

Reported in all **14.7M** in the source's currency

Rounds **10**

Last round **Undisclosed round**

Last round size **6.1M**

Last round date **Apr 2023**

Investors listed **5**

## Funding filed with regulators

FULLGREEN filed 8 raises, $5.2M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jun 2024 **$379K** UK share allotment
- Dec 2023 **$374K** UK share allotment
- Sept 2022 **$147K** UK share allotment
- Jul 2022 **$215K** UK share allotment
- Feb 2022 **$2.9M** UK share allotment
- Dec 2021 **$243K** UK share allotment
- Dec 2021 **$521K** UK share allotment
- Nov 2021 **$438K** UK share allotment

## The company, in detail

What they build

Known for

consumers vegetable-based meal solutions food waste reduction distribution manufacturing convenient food solutions recyclable packaging information technology & services sustainable food production environmental services sustainability riced vegetables healthy eating shelf-stable vegetables b2c health

Built with from their website

accessiBe Google Tag Manager HREF Lang Paypal Klaviyo Google Workspace CloudFlare Viewport Meta PageFly Yotpo

+8 more

Google Meet Priority Hints CAPTCHA Google Font API Mobile Friendly Multilingual Shopify hCaptcha

- **Sector:** Food & beverages
- **Industry code:** NAICS 31141, 311421, SIC 2099, 2033
- **Region:** England
- **Revenue:** 2.2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/fullgreen)

## Food & beverages in United Kingdom

Startups like it

- [**Gousto** London · founded 2012 *Raised*](https://millionrounds.com/company/gousto)
- [**Taster** London · founded 2017 *Raised*](https://millionrounds.com/company/taster)
- [**THISTM** London · founded 2019](https://millionrounds.com/startup/this-2)
- [**itsu** London · founded 1997](https://millionrounds.com/startup/itsu)
- [**Matsmart - Motatos** London · founded 2014](https://millionrounds.com/startup/matsmart-motatos)
- [**Just Eat** London · founded 2009](https://millionrounds.com/startup/just-eat)
- [**TRIP** London · founded 2019](https://millionrounds.com/startup/trip)
- [**Swaledale Butchers** Skipton · founded 2009](https://millionrounds.com/startup/swaledale-butchers)

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