# FS Life (FABLE STREET Pink Fort): Apparel & fashion, Gurugram, India

> FS Life (FABLE STREET Pink Fort): FS Life is a women-focused house of brands based in Gurugram, Haryana, India. Based in Gurugram, India. Founded 2015.

Source: https://millionrounds.com/startup/fs-life-fable-street-pink-fort (Millionrounds; every figure on the page links to its filing or article)

India · [Apparel & fashion startup](https://millionrounds.com/companies)

# FS Life (FABLE STREET Pink Fort)

FS Life is a women-focused house of brands based in Gurugram, Haryana, India.

Funding reported Last round: Series B

Apparel & fashion Gurugram, India

Company summary

- **Founded:** 2015 11 years old
- **Team:** 180 51 to 200 people
- **Funding reported:** 710M as listed, currency not stated
- **Last round:** Series B Sept 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FS Life (FABLE STREET Pink Fort) has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About FS Life (FABLE STREET Pink Fort)

FS Life is a women-focused house of brands based in Gurugram, Haryana, India.

It originated from the brand FableStreet and has grown into a multi-brand apparel and lifestyle company catering to modern Indian women. The core brand, FableStreet, specializes in premium western wear, particularly workwear designed for Indian body types, utilizing fit technology to enhance comfort and accuracy. In addition to FableStreet, FS Life operates Pink Fort, which offers modern Indian and ethnic wear, and March, a brand that provides affordable silver and semi-precious jewellery. The company targets urban, modern Indian women, especially working professionals in tier 1 and tier 2 cities. FS Life emphasizes fit, quality, and data-driven product development, and has expanded its reach from online direct-to-consumer sales to include offline retail as part of an omnichannel strategy.

## What company datasets say FS Life (FABLE STREET Pink Fort) raised

Funding, as reported

Reported in all **710M** in the source's currency

Rounds **3**

Last round **Series B**

Last round size **4M**

Last round date **Sept 2022**

Investors listed **13**

## On a portfolio page

Investors who name them

- [Colossa Ventures](https://millionrounds.com/fund/colossa-ventures)

Each firm lists FS Life (FABLE STREET Pink Fort) on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

lifestyle solutions craft-inspired fashion fashion consumers fashion retail couture craftsmanship curvier women fashion indian textile crafts apparel manufacturing indian craftsmanship fashion trends contemporary jewellery celebration of individuality fashion for professional women traditional dyeing techniques custom fit western wear

Built with from their website

Salesforce CRM Analytics Google Ads Viewport Meta AutoCAD Google Cloud Hosting Twilio SendGrid Email Marketing Campaigns Mobile Friendly Strato TallyPrime Shopify

+8 more

Bootstrap Facebook Pixel Adobe Illustrator Adobe Photoshop GoDaddy Domains Cloudinary Instagram Nginx

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 458110, 458310, SIC 2299
- **Revenue:** 18M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/fs-life)

## Apparel & fashion in India

Startups like it

- [**The Souled Store** Mumbai · founded 2013 *Raised*](https://millionrounds.com/company/the-souled-store)
- [**XYXX Crew** Surat · founded 2017](https://millionrounds.com/startup/xyxx-crew)
- [**DaMENSCH** Bengaluru · founded 2018](https://millionrounds.com/startup/damensch)
- [**TechnoSport** Tiruppur · founded 2015](https://millionrounds.com/startup/technosport)
- [**The House of Rare** Bengaluru · founded 2014](https://millionrounds.com/startup/the-house-of-rare)
- [**VIRGIO** Bengaluru · founded 2022](https://millionrounds.com/startup/virgio)
- [**Snitch Support** Bengaluru · founded 2018](https://millionrounds.com/startup/snitch-support)
- [**Koskii** Bengaluru · founded 1990](https://millionrounds.com/startup/koskii)

## Is this your company?

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