# frntlne: E-learning, Melbourne, Australia

> frntlne: Frntlne is a Melbourne-based edtech startup founded in 2021 by CEO Mark John. Based in Melbourne, Australia. Founded 2018.

Source: https://millionrounds.com/startup/frntlne (Millionrounds; every figure on the page links to its filing or article)

Australia · [E-learning startup](https://millionrounds.com/companies)

# frntlne

Frntlne is a Melbourne-based edtech startup founded in 2021 by CEO Mark John.

Funding reported Last round: Seed

E-learning Melbourne, Australia

Company summary

- **Founded:** 2018 8 years old
- **Team:** 20 11 to 50 people
- **Funding reported:** 4.6M as listed, currency not stated
- **Last round:** Seed Jun 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for frntlne has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About frntlne

Frntlne is a Melbourne-based edtech startup founded in 2021 by CEO Mark John.

The company offers a mobile-first online training platform tailored for frontline staff in retail, hospitality, and pharmaceutical industries. Its innovative approach features short, conversational micro-learning videos, typically 15 seconds long, designed to enhance product knowledge and sales skills while improving memory retention and recall. The platform primarily targets younger workers aged 15-25, aiming to elevate customer experiences and sales conversions. Frntlne provides customized three-week courses developed in collaboration with brands, focusing on training sales staff in product knowledge and customer service. The platform also offers certifications and upskilling opportunities to support the career advancement of frontline workers. Trusted by over 100 brands, including Coles, L’Oreal, and P&G, Frntlne is expanding internationally, with plans to enter markets like Singapore, the UK, and UAE following a successful $4.6 million seed funding round in June 2023.

## What company datasets say frntlne raised

Funding, as reported

Reported in all **4.6M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **3M**

Last round date **Jun 2023**

Investors listed **4**

## Founders and team

From frntlne's own website: 5 on the team.

- **Michael Solomon** CEO
- **Kyle Mantesso** CTO
- **Malcom Booth** CFO
- **Georgia Lundy** Operations Director
- **Talia Benatar** Production Director

## On a portfolio page

Investors who name them

- [RealVC](https://millionrounds.com/fund/realvc)

Each firm lists frntlne on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

training for indirect salesforce customer engagement training engagement training for retail staff product knowledge training reward incentives for training motivated teams construction gamified training information technology & services retail industry content marketing internal training training content creation behavioural change sales training

Built with from their website

Google Tag Manager Atlassian PWA Tailwind CSS Google Workspace CloudFlare Viewport Meta Google Play Element UI Hubspot

+8 more

Varnish OpenAI Google Meet React CAPTCHA Google Font API Microsoft Exchange Unpkg

- **Sector:** E-learning
- **Industry code:** NAICS 611430, 513210, SIC 8299
- **Region:** Victoria
- **Revenue:** 2.3M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/frntlne)

## E-learning in Australia

Startups like it

- [**Go1** Underwood · founded 2015 *Raised*](https://millionrounds.com/company/go1)
- [**Spriggy** Sydney · founded 2015](https://millionrounds.com/startup/spriggy)
- [**Workstar** Melbourne · founded 2017](https://millionrounds.com/startup/workstar)
- [**Typsy** Melbourne · founded 2016](https://millionrounds.com/startup/typsy)
- [**Moodle** West Perth · founded 2001](https://millionrounds.com/startup/moodle)
- [**Atomi** Sydney · founded 2013](https://millionrounds.com/startup/atomi)
- [**smartup.io** Braddon · founded 2015](https://millionrounds.com/startup/smartup-io)
- [**LiteracyPlanet** Gold Coast · founded 2007](https://millionrounds.com/startup/literacyplanet)

## Is this your company?

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