# Friendlier: Logistics, Guelph, Canada

> Friendlier: Reverse logistics software to support businesses transitioning from single-use to reusable packaging. Based in Guelph, Canada. Founded 2019.

Source: https://millionrounds.com/startup/friendlier (Millionrounds; every figure on the page links to its filing or article)

Canada · [Logistics startup](https://millionrounds.com/companies)

# Friendlier

Reverse logistics software to support businesses transitioning from single-use to reusable packaging.

Funding reported Last round: Seed

Logistics Guelph, Canada

Company summary

- **Founded:** 2019 7 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** 7.8M as listed, currency not stated
- **Last round:** Seed Dec 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Friendlier has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Friendlier raised

Funding, as reported

Reported in all **7.8M** in the source's currency

Rounds **3**

Last round **Seed**

Last round date **Dec 2023**

Investors listed **5**

## Founders and team

From Friendlier's own website: 2 founders, 4 on the team.

**Kayli Smith** CEO, Co-Founder

**Jacquie Hanton** CRO, Co-Founder

- **Andrew Pierce** COO
- **Carleen Paterson** People & Culture Manager
- **Harrison Endrulat** Marketing Specialist
- **Nicolette Tsafantakis** Director, Marketing & Growth

## On a portfolio page

Investors who name them

- [Relay Ventures](https://millionrounds.com/fund/relay-ventures)

Each firm lists Friendlier on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Logistics in Canada

Startups like it

- [**Arctic Gateway Group** The Pas](https://millionrounds.com/startup/arctic-gateway-group)
- [**Locketgo, Inc.** Montreal · founded 2016](https://millionrounds.com/startup/locketgo-inc)
- [**GPS Logistics & Warehouse** Delta · founded 2014](https://millionrounds.com/startup/gps-logistics-warehouse)
- [**Boxfleet** founded 2021](https://millionrounds.com/startup/boxfleet)
- [**Domain Logistics** founded 2018](https://millionrounds.com/startup/domain-logistics)
- [**Vermilion Express** founded 2019](https://millionrounds.com/startup/vermilion-express)
- [**Loadify** Oakville · founded 2012](https://millionrounds.com/startup/loadify)
- [**Hawk Logistics** founded 2019](https://millionrounds.com/startup/hawk-logistics)

## Is this your company?

Add your raise, your deck and your story, and put Friendlier in front of investors. Or tell us what we have wrong.

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