# Freddie's Flowers: Retail, London, United Kingdom

> Freddie's Flowers: Freddie’s Flowers is the UK’s largest direct-to-consumer flower box subscription business, founded in 2014 by artisan florist Freddie...

Source: https://millionrounds.com/startup/freddie-s-flowers (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Retail startup](https://millionrounds.com/companies)

# Freddie's Flowers

Freddie’s Flowers is the UK’s largest direct-to-consumer flower box subscription business, founded in 2014 by artisan florist Freddie Garland.

Email

Funding reported Last round: Series A

Retail London, United Kingdom

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Company summary

- **Founded:** 2014 12 years old
- **Team:** 180 51 to 200 people
- **Funding reported:** 64.8M as listed, currency not stated
- **Last round:** Series A Jul 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Freddie's Flowers has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Freddie's Flowers

Freddie’s Flowers is the UK’s largest direct-to-consumer flower box subscription business, founded in 2014 by artisan florist Freddie Garland.

The company aims to make flowers accessible for everyone’s home, focusing on sustainability and ethical practices. It has been certified Carbon Neutral and is a Certified B Corporation, reflecting its commitment to environmental responsibility. The core offering is a flexible subscription service that delivers curated boxes of fresh, seasonal flowers directly to customers. Each box includes a variety of blooms and an arranging guide, allowing customers to enjoy and learn about flower arrangement. Subscribers can manage their orders easily, choosing to skip or pause deliveries as needed. Freddie’s Flowers serves over 100,000 customers across the UK, Germany, and The Netherlands, with a workforce of around 316 employees in the UK. The company continues to grow, supported by a significant investment to expand its operations.

## What company datasets say Freddie's Flowers raised

Funding, as reported

Reported in all **64.8M** in the source's currency

Rounds **2**

Last round **Series A**

Last round size **60M**

Last round date **Jul 2021**

Investors listed **1**

## Funding filed with regulators

Freddie's Flowers filed one raise, $41M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jul 2021 **$41M** UK share allotment

## The company, in detail

What they build

Known for

flower industry seasonal flowers order flowers online customized flower subscriptions gift flowers consumers flower delivery sustainability flower delivery logistics flower logistics efficiency subscription subscription flowers seasonal stems distribution eco-friendly flower supply chain special occasion flowers flower waste minimization

Built with from their website

Elevio Google Tag Manager Amazon CloudFront Google Sheets HREF Lang PWA Google Workspace Viewport Meta Emotion dc.js

+8 more

Amazon Simple Queue Service webpack Amazon S3 Apple Business Manager AI Google Meet Priority Hints React

- **Sector:** Retail
- **Industry code:** NAICS 45931, SIC 5999, 5992
- **Region:** England
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/freddie-s-flowers)

## Retail in United Kingdom

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- [**Ecrebo** Reading · founded 2010 *Raised*](https://millionrounds.com/company/ecrebo)
- [**Papier** London · founded 2015 *Raised*](https://millionrounds.com/company/papier)
- [**MishiPay** Thornton Heath · founded 2015 *Raised*](https://millionrounds.com/company/mishipay)
- [**Heroes** London · founded 2020](https://millionrounds.com/startup/heroes)
- [**Zapp** London · founded 2020](https://millionrounds.com/startup/zapp)
- [**Olsam.** London · founded 2020](https://millionrounds.com/startup/olsam)

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