# Forward: Information technology & services, Austin, United States

> Forward: Forward is a payments infrastructure and services company that specializes in embedded payments for software platforms. Based in Austin, United States.

Source: https://millionrounds.com/startup/forward-9 (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Forward

Forward is a payments infrastructure and services company that specializes in embedded payments for software platforms.

Funding reported Last round: Seed

Information technology & services Austin, United States

Company summary

- **Founded:** 2022 4 years old
- **Team:** 30 11 to 50 people
- **Funding reported:** $16M in dollars
- **Last round:** Seed May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Forward has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Forward

Forward is a payments infrastructure and services company that specializes in embedded payments for software platforms.

It partners with SaaS and other software providers to help them integrate and monetize payments as a core part of their products. With a focus on transparency and flexibility, Forward aims to improve payment economics and adoption among end customers. The company offers a comprehensive range of services, including an embedded payments platform, program design, revenue growth strategies, and operational tools. Forward supports over 1,200 software platforms and has facilitated payment volumes exceeding $2 billion. Its solutions include a white-label merchant portal, risk management tools, and seamless onboarding processes, all designed to enhance the merchant experience and streamline payment operations. Recognized as one of Business Insider’s “49 most promising fintech startups,” Forward emphasizes a high-touch approach, providing expertise and support to ensure software companies succeed in their payments initiatives.

## What company datasets say Forward raised

Funding, as reported

Reported in all **$16M** in dollars

Rounds **1**

Last round **Seed**

Last round size **$16M**

Last round date **May 2024**

Investors listed **3**

## Founders and team

From Forward's own website: 3 on the team.

- **Brandon Lloyd** Chief Executive Officer
- **Derek Victory** Chief Technology Officer
- **Danielle Madison** Head of Partnerships

## On 2 portfolio pages

Investors who name them

- [Commerce Ventures](https://millionrounds.com/fund/commerce-ventures)
- [Commerce VC](https://millionrounds.com/fund/commerce-vc)

Each firm lists Forward on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

dispute resolution tools payment network support consumers payment security payment integration in weeks white-label customer portal portability of payment agreements payment tokenization flexible settlement windows customizable application forms payment settlement options payment loss insurance transaction monitoring payment automation white-label sales and marketing support enterprises

Built with from their website

GitHub Actions Amazon DynamoDB Google Tag Manager WordPress.org Salesforce CRM Analytics Atlassian Google Workspace CloudFlare Viewport Meta Apache Iceberg

+8 more

Hubspot PostgreSQL Adobe ColdFusion (2021 Release) Ubuntu Linux webpack.NET AWS Analytics Apple Business Manager Google Meet

- **Sector:** Information technology & services
- **Industry code:** NAICS 51321, 522320, 541512, SIC 7375
- **Region:** Texas
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/forward-aa48b3e272)

## How it ended, so far

Exit

Exit Buyer Price When

Acquired [Salient Partners](https://millionrounds.com/fund/salient-partners) undisclosed Feb 2015

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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