# Fornova: Hospitality, London, United Kingdom

> Fornova: Fornova is a B2B SaaS leader in travel and hospitality technology, specializing in market intelligence, revenue intelligence, and hotel...

Source: https://millionrounds.com/startup/fornova-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Hospitality startup](https://millionrounds.com/companies)

# Fornova

Fornova is a B2B SaaS leader in travel and hospitality technology, specializing in market intelligence, revenue intelligence, and hotel distribution solutions.

Funding reported Last round: Series C

Hospitality London, United Kingdom

Company summary

- **Founded:** 2010 16 years old
- **Team:** 170 51 to 200 people
- **Funding reported:** 26M as listed, currency not stated
- **Last round:** Series C Sept 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Fornova has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Fornova

Fornova is a B2B SaaS leader in travel and hospitality technology, specializing in market intelligence, revenue intelligence, and hotel distribution solutions.

The company helps hotels optimize their online pricing, visibility, and rankings. Founded in 2011 and headquartered in London, Fornova operates globally with offices in Israel, Amsterdam, and New York, employing around 156 people. Fornova's proprietary technology, SuperNova, utilizes an image-based scanning system to analyze extensive online hospitality data. Their offerings include a market intelligence product that provides real-time rate intelligence and competitive analysis, a channeling and market visibility product to enhance hotel bookings, and a distribution overview page to identify revenue opportunities. The company serves over 13,000 hotels worldwide, including major brands like Marriott and Hilton, enabling clients to make informed decisions across various departments.

## What company datasets say Fornova raised

Funding, as reported

Reported in all **26M** in the source's currency

Rounds **3**

Last round **Series C**

Last round size **7M**

Last round date **Sept 2019**

Investors listed **5**

## The company, in detail

What they build

Known for

performance insights consumers market intelligence data booking tracking marketing inventory management guest behavior analysis travel pricing strategy information technology & services operational dashboard digital marketing roi e-commerce optimization ai-based analytics online travel agency online hotel distribution travel technology

Built with from their website

Docker Amazon SES Google Tag Manager Google Cloud Postmark Google Workspace CloudFlare Viewport Meta Varnish webpack

+8 more

Google Meet CloudFlare CDN Priority Hints React Sirvoy Wix eCommerce MySQL WebsiteBuilder

- **Sector:** Hospitality
- **Industry code:** NAICS 54151, 513210, SIC 7375, 7372
- **Region:** England
- **Revenue:** 13.6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/fornova)

## Hospitality in United Kingdom

Startups like it

- [**GuestReady** Trogen · founded 2016 *Raised*](https://millionrounds.com/company/guestready)
- [**ChargedUp** London · founded 2017 *Raised*](https://millionrounds.com/company/chargedup)
- [**onefinestay** London · founded 2010](https://millionrounds.com/startup/onefinestay)
- [**Generator** London · founded 1995](https://millionrounds.com/startup/generator)
- [**Sweett (formerly Sweet Inn)** London · founded 2014](https://millionrounds.com/startup/sweett-formerly-sweet-inn)
- [**eviivo** London · founded 2003](https://millionrounds.com/startup/eviivo)
- [**Rogue City Hotel Group** London · founded 2019](https://millionrounds.com/startup/rogue-city-hotel-group)
- [**Shackle** London · founded 2020](https://millionrounds.com/startup/shackle)

## Is this your company?

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