# ForMotiv: Information technology & services, Radnor, United States

> ForMotiv: Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences. Based in Radnor, United States. Founded 2018.

Source: https://millionrounds.com/startup/formotiv (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# ForMotiv

Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences.

Email

Funding reported Last round: Undisclosed round

Information technology & services Radnor, United States

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Company summary

- **Founded:** 2018 8 years old
- **Team:** 38 11 to 50 people
- **Funding reported:** $9.4M in dollars
- **Last round:** Undisclosed round Jan 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ForMotiv has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About ForMotiv

Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences.

As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent. ForMotiv captures hundreds of these unique behavioral cues, comprised of thousands of behavioral micro-expressions such as mouse movements, keystrokes, time spent, copy/paste, corrections, and 150+ more while a user is actively filling out a form or application. Our solution is able to read this "digital body language" and translate it into intent data to precisely predict user intent such as genuine, confused, or risky customers. From there, we enable companies to create dynamic experiences that adapt and nudge users, in real-time, based on their behavior to drive the desired outcome. We call this Behavioral Intelligence. Drop us a line to learn more!

## What company datasets say ForMotiv raised

Funding, as reported

Reported in all **$9.4M** in dollars

Rounds **4**

Last round **Undisclosed round**

Last round size **$2.0M**

Last round date **Jan 2023**

Investors listed **3**

SEC Form D **$21M sold, 6 filings, last Jun 2023**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **William Conners** Executive Officer, Director i

On the board, as filed i *Andrew Schwabe* *John Burke* *Michael Nugent*

## On 2 portfolio pages

Investors who name them

- [Vestigo Ventures](https://millionrounds.com/fund/vestigo-ventures)
- [Dreamit Ventures](https://millionrounds.com/fund/dreamit-ventures)

Each firm lists ForMotiv on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

psychographic analytics deep learning computer & network security data science enterprises information technology & services insurance financial services data security enterprise software behavioral features behavioral data behavioral micro-expressions micro-expressions saas risk signals services

Built with from their website

Docker HubSpot Sales Hub Amazon SES Google Tag Manager LiteSpeed WordPress.org AWS Trusted Advisor Google Ads Font Awesome Elementor

+8 more

YouTube Google Workspace CloudFlare Viewport Meta iCIMS Site Kit Apache Iceberg Amazon Simple Email Service

- **Sector:** Information technology & services
- **Industry code:** NAICS 52421, 51321, 541512, SIC 7375, 7372, 7371
- **Region:** Pennsylvania
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/formotiv)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

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