# FORME: Fitness, Los Angeles, United States

> FORME: FORME is a digital fitness platformy that offers smart home gyms and virtual personal training services. Based in Los Angeles, United States.

Source: https://millionrounds.com/startup/forme-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Fitness startup](https://millionrounds.com/companies)

# FORME

FORME is a digital fitness platformy that offers smart home gyms and virtual personal training services.

Funding reported Last round: Post ipo debt

Fitness Los Angeles, United States

Company summary

- **Founded:** 2009 17 years old
- **Team:** 101 51 to 200 people
- **Funding reported:** $144M in dollars
- **Last round:** Post ipo debt Jun 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FORME has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say FORME raised

Funding, as reported

Reported in all **$144M** in dollars

Rounds **5**

Last round **Post ipo debt**

Last round date **Jun 2023**

Investors listed **6**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **John C Pierce** Executive Officer, Director i

On the board, as filed i *Mary Lynne Pierce*

## On a portfolio page

Investors who name them

- [Redbus Ventures](https://millionrounds.com/fund/redbus-ventures)

Each firm lists FORME on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Fitness in United States

Startups like it

- [**Cano Health** Miami · founded 2002](https://millionrounds.com/startup/cano-health)
- [**Xponential Fitness** Irvine · founded 2017](https://millionrounds.com/startup/xponential-fitness)
- [**AirSculpt** Miami Beach · founded 2012](https://millionrounds.com/startup/airsculpt)
- [**FitOn** West Hollywood · founded 2019](https://millionrounds.com/startup/fiton)
- [**Echelon Fitness** Chattanooga · founded 2000](https://millionrounds.com/startup/echelon-fitness)
- [**Interactive Strength** Austin · founded 2017](https://millionrounds.com/startup/interactive-strength)
- [**Real Collaborative, Inc.** New York · founded 2019](https://millionrounds.com/startup/real-collaborative-inc)
- [**Katalyst** Las Vegas · founded 2015](https://millionrounds.com/startup/katalyst-4)

## Is this your company?

Add your raise, your deck and your story, and put FORME in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)