# Forma: Human resources, San Francisco, United States

> Forma: Forma is a San Francisco-based life benefits platform that helps companies create and manage flexible employee benefits programs.

Source: https://millionrounds.com/startup/forma-7 (Millionrounds; every figure on the page links to its filing or article)

United States · [Human resources startup](https://millionrounds.com/companies)

# Forma

Forma is a San Francisco-based life benefits platform that helps companies create and manage flexible employee benefits programs.

Funding reported Last round: Series B

Human resources San Francisco, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 200 51 to 200 people
- **Funding reported:** $58M in dollars
- **Last round:** Series B Mar 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Forma has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Forma

Forma is a San Francisco-based life benefits platform that helps companies create and manage flexible employee benefits programs.

Founded in 2017 by Jason Fan and Max Hsieh, Forma offers a unified software solution that simplifies HR administration and allows employees to select benefits tailored to their individual needs. The platform features a range of customizable options, including Lifestyle Spending Accounts (LSAs), Health Savings Accounts (HSAs), and Flexible Spending Accounts (FSAs). Forma's services are designed for modern companies and industry leaders looking to enhance employee engagement while reducing administrative complexity. The company has received recognition for its innovative approach, including a spot on Forbes’ 2026 list of America’s Best Startup Employers and a 2022 HR Tech Award. Forma serves a diverse clientele, including well-known organizations like Twitch, Stripe, and Zoom, making it a trusted partner in redefining employee benefits for global teams.

## What company datasets say Forma raised

Funding, as reported

Reported in all **$58M** in dollars

Rounds **4**

Last round **Series B**

Last round size **$40M**

Last round date **Mar 2022**

Investors listed **10**

## Founders and team

From Forma's own website: 1 founder, 8 on the team.

**Jason Fan** Chief Executive Officer & Founder

- **Jaclyn Berger** Chief Operating Officer
- **Adam Curry** Head of Product
- **Amanda Dumas** VP of Operations
- **Danielle Ross** Head of Marketing & Business Development
- **Joe McCabe** VP of Engineering & Platform
- **Kathleen Harris** Head of Consultant Relations & Strategic Programs
- **Sahil Chadha** Head of Security & IT
- **Darcy Lattof** Director of Customer Experience

## On 2 portfolio pages

Investors who name them

- [AngelPad](https://millionrounds.com/fund/angelpad)
- [PeopleTech Partners](https://millionrounds.com/fund/peopletech-partners)

Each firm lists Forma on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

benefits for government agencies health care automated reimbursements benefits for high-growth companies claims automation pet care utilization reporting benefits for small business benefits for financial services expense reimbursement strategic benefits planning claims processing lsa tax compliance enterprises hrtech

Built with from their website

Plaid Wistia Google Tag Manager Amazon CloudFront Canva Atlassian Google Cloud Linkedin Insight Tag Google Ads 6sense

+8 more

Google Workspace CloudFlare Viewport Meta LinkedIn Ads Google Play MongoDB Vite Hubspot

- **Sector:** Human resources
- **Industry code:** NAICS 54151, 541612, 513210, SIC 7375
- **Region:** California
- **Revenue:** $4.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/forma-a65622f2b8)

## Human resources in United States

Startups like it

- [**Deel** San Francisco · founded 2019 *Raised*](https://millionrounds.com/company/deel)
- [**Reflektive** San Francisco · founded 2014 *Raised*](https://millionrounds.com/company/reflektive)
- [**PerkSpot** Chicago · founded 2006 *Raised*](https://millionrounds.com/company/perkspot)
- [**LifeCare** Shelton · founded 1984 *Raised*](https://millionrounds.com/company/lifecare)
- [**Envoy Global** Chicago · founded 1998 *Raised*](https://millionrounds.com/company/envoy-global)
- [**Enboarder** Austin · founded 2015 *Raised*](https://millionrounds.com/company/enboarder)
- [**Wellist** Boston · founded 2013 *Raised*](https://millionrounds.com/company/wellist)
- [**Rallyteam** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/rallyteam)

## Is this your company?

Add your raise, your deck and your story, and put Forma in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)