# Focal Systems: Retail, Burlingame, United States

> Focal Systems: Focal Systems is an AI-powered retail automation company based in San Francisco, CA. Based in Burlingame, United States. Founded 2015.

Source: https://millionrounds.com/startup/focal-systems (Millionrounds; every figure on the page links to its filing or article)

United States · [Retail startup](https://millionrounds.com/companies)

# Focal Systems

Focal Systems is an AI-powered retail automation company based in San Francisco, CA.

Funding reported Last round: Series B

Retail Burlingame, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 130 51 to 200 people
- **Funding reported:** $42M in dollars
- **Last round:** Series B Nov 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Focal Systems has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Focal Systems

Focal Systems is an AI-powered retail automation company based in San Francisco, CA.

Founded in 2015, it focuses on enhancing retail efficiency through its innovative solutions. The company offers FocalOS, a self-driving store operating system that provides real-time visibility into store operations, helping retailers optimize product availability and improve workforce efficiency. Focal Systems also provides AI-powered shelf cameras that monitor inventory and operational compliance, along with real-time shelf insights for better inventory management. Its mission is to support retailers by delivering insights that enhance decision-making and reduce waste. The company has expanded its global presence, operating in over 15 locations across three continents, and has secured significant venture capital funding to further its initiatives. Notable clients include Walmart Canada and Morrisons in the UK, showcasing its impact on the retail sector.

## What company datasets say Focal Systems raised

Funding, as reported

Reported in all **$42M** in dollars

Rounds **6**

Last round **Series B**

Last round size **$26M**

Last round date **Nov 2021**

Investors listed **6**

Y Combinator **W16**

## Founders and team

From Focal Systems's own website: 7 on the team.

- **Kevin Johnson** Chief Executive Officer
- **Jeremy Pugh** Senior Vice President of Sales
- **Kevin Sturdevant** Vice President Support and Analytics
- **Matt Robertson** Senior Vice President of Operations
- **Tobias Behre** Vice President of Product
- **Daniel Thompson** Director of Sales EMEA
- **Harry Fleckney** Senior Director of Operations

## On a portfolio page

Investors who name them

- [Seabed VC](https://millionrounds.com/fund/seabed-vc)

Each firm lists Focal Systems on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

nps (net promoter score) retail ai platform planogram compliance supply chain efficiency task management system retail store analytics platform stock audits food waste reduction distribution inventory management retail shelf ai technology retail store ai solutions enterprises retail shelf technology ai shelf cameras retail waste reduction

Built with from their website

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+8 more

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- **Sector:** Retail
- **Industry code:** NAICS 513210, 541512, SIC 3571
- **Region:** California
- **Revenue:** $8.9M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/focal-systems)

## Retail in United States

Startups like it

- [**Quince** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/quince)
- [**Away** PRINCE · founded 2015 *Raised*](https://millionrounds.com/company/away)
- [**Framebridge** Washington · founded 2014 *Raised*](https://millionrounds.com/company/framebridge)
- [**Nutrafol** New York · founded 2015 *Raised*](https://millionrounds.com/company/nutrafol)
- [**b8ta** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/b8ta)
- [**Simbe** South San Francisco · founded 2014 *Raised*](https://millionrounds.com/company/simbe)
- [**Neato** Las Vegas · founded 2017 *Raised*](https://millionrounds.com/company/neato)
- [**Arteza** Atlanta · founded 2015 *Raised*](https://millionrounds.com/company/arteza)

## Is this your company?

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