# Flat River Group: Retail, Belding, United States

> Flat River Group: Flat River Group is a full-service ecommerce distribution partner and logistics specialist based in Belding, Michigan.

Source: https://millionrounds.com/startup/flat-river-group (Millionrounds; every figure on the page links to its filing or article)

United States · [Retail startup](https://millionrounds.com/companies)

# Flat River Group

Flat River Group is a full-service ecommerce distribution partner and logistics specialist based in Belding, Michigan.

Email

Funding reported Last round: Venture (Round not Specified)

Retail Belding, United States

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Company summary

- **Founded:** 2011 15 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** - none reported
- **Last round:** Venture (Round not Specified) Jan 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Flat River Group has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Flat River Group

Flat River Group is a full-service ecommerce distribution partner and logistics specialist based in Belding, Michigan.

Founded in 2011 by Matt Stahlin, the company has established itself as a leader in the industry, operating three distribution centers that cover approximately one million square feet. With a focus on 1st Party ecommerce acceleration, Flat River Group helps brands scale their online sales by managing backend operations and maintaining brand integrity. The company offers a wide range of services, including warehousing and fulfillment, dropshipping, inventory management, and marketplace integration with major platforms like Walmart, Amazon, and eBay. Flat River Group specializes in distributing consumer goods across various categories, such as toys and games, sports and outdoors, pet supplies, home and patio, lawn and garden, and baby products. It partners with small to mid-sized manufacturers and brands, providing the infrastructure and expertise needed to succeed in the competitive ecommerce landscape.

## What company datasets say Flat River Group raised

Funding, as reported

The last round reported **Venture (Round not Specified)** Jan 2020

Last round date **Jan 2020**

## Founders and team

From Flat River Group's own website: 9 on the team.

- **Matt Stahlin** Chief Executive Officer
- **Matt Dean** Executive Vice President
- **Mike Gornowicz** Vice President of
- **Jim Stahlin** Chief Information Officer
- **Cherie Jansen** Director of business
- **Mike Mcavoy** Director of business
- **Retail Stores** Team
- **Robert Hoffman** Team
- **Roshan Gummattira** Team

## On a portfolio page

Investors who name them

- [Centerfield Capital Partners](https://millionrounds.com/fund/centerfield-capital-partners)

Each firm lists Flat River Group on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

order fulfillment consumers customer engagement multilingual game localization omnichannel marketing marketing inventory management distribution wholesale trade ecommerce distribution logistics and supply chain management warehouse management information technology & services community support programs logistics & supply chain localization

Built with from their website

Autotask PSA BackerKit Google Workspace WP Engine Hubspot AI Google Meet Microsoft Exchange MySQL Microsoft 365 Apps & Services

+8 more

Shopify Amazon Route 53 Amazon AWS Wordpress Microsoft Exchange Online Zendesk Microsoft 365 AWS Cloud

- **Sector:** Retail
- **Industry code:** NAICS 49312, 423990, 493110, SIC 5099
- **Region:** Michigan
- **Revenue:** $65M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/flat-river-group)

## Retail in United States

Startups like it

- [**Quince** San Francisco · founded 2018 *Raised*](https://millionrounds.com/company/quince)
- [**Away** PRINCE · founded 2015 *Raised*](https://millionrounds.com/company/away)
- [**Framebridge** Washington · founded 2014 *Raised*](https://millionrounds.com/company/framebridge)
- [**Nutrafol** New York · founded 2015 *Raised*](https://millionrounds.com/company/nutrafol)
- [**b8ta** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/b8ta)
- [**Simbe** South San Francisco · founded 2014 *Raised*](https://millionrounds.com/company/simbe)
- [**Neato** Las Vegas · founded 2017 *Raised*](https://millionrounds.com/company/neato)
- [**Arteza** Atlanta · founded 2015 *Raised*](https://millionrounds.com/company/arteza)

## Is this your company?

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