# FITURE US: Health, New York, United States

> FITURE US: FITURE US is a smart home fitness company that offers an interactive fitness mirror designed to integrate into residential spaces.

Source: https://millionrounds.com/startup/fiture-us (Millionrounds; every figure on the page links to its filing or article)

United States · [Health startup](https://millionrounds.com/companies)

# FITURE US

FITURE US is a smart home fitness company that offers an interactive fitness mirror designed to integrate into residential spaces.

Funding reported Last round: Secondary market

Health New York, United States

Company summary

- **Founded:** 2019 7 years old
- **Team:** 8 1 to 10 people
- **Funding reported:** $392M in dollars
- **Last round:** Secondary market Sept 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FITURE US has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About FITURE US

FITURE US is a smart home fitness company that offers an interactive fitness mirror designed to integrate into residential spaces.

This innovative device provides hundreds of studio-level workouts led by top instructors, catering to a wide range of fitness levels from beginners to elite athletes. The core product, the Fiture device, features Motion EngineTM technology, which assists users by correcting form, counting reps, and enhancing workout effectiveness. The workout content includes various classes such as barre, boxing, pilates, yoga, HIIT, and strength training, with new classes added weekly. FITURE also offers installation support and a 60-day money-back guarantee for customer satisfaction. The company targets home fitness enthusiasts looking for a comprehensive and engaging workout experience at home.

## What company datasets say FITURE US raised

Funding, as reported

Reported in all **$392M** in dollars

Rounds **5**

Last round **Secondary market**

Last round size **$300M**

Last round date **Sept 2021**

Investors listed **17**

## The company, in detail

What they build

Known for

hardware consumers rep counting information technology & services personalized coaching bluetooth integration yoga multi-user profiles immersive sound system fitness mirror b2c custom workouts health consumer products & retail sleek design e-commerce

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang Viewport Meta Google Play Emotion Element UI webpack React Google Font API

+8 more

Affirm Mobile Friendly Open Graph Amazon Route 53 Lua Swiper MUI Hotjar

- **Sector:** Health
- **Industry code:** NAICS 33991, 334118, 611620, SIC 3571, 3577, 7991
- **Region:** New York
- **Revenue:** $2.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/fiture-f600522da7)

## Health in United States

Startups like it

- [**Judi Health** New York *Raised*](https://millionrounds.com/company/judi-health)
- [**PatientsLikeMe** Boston · founded 2004 *Raised*](https://millionrounds.com/company/patientslikeme)
- [**Aescape** New York · founded 2017 *Raised*](https://millionrounds.com/company/aescape)
- [**Noom** New York · founded 2008 *Raised*](https://millionrounds.com/company/noom)
- [**Healthee** New York · founded 2021 *Raised*](https://millionrounds.com/company/healthee)
- [**Viome** Bellevue · founded 2016 *Raised*](https://millionrounds.com/company/viome)
- [**Tonal** San Francisco · founded 2015 *Raised*](https://millionrounds.com/company/tonal)
- [**Gaia Herbs** Brevard · founded 1987 *Raised*](https://millionrounds.com/company/gaia-herbs)

## Is this your company?

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