# FITLAB: Digital Media, Newport Beach, United States

> FITLAB: FitLab is a fitness and sports lifestyle company that offers digital and boutique fitness studio experiences and merchandise.

Source: https://millionrounds.com/startup/fitlab (Millionrounds; every figure on the page links to its filing or article)

United States · [Digital Media startup](https://millionrounds.com/companies)

# FITLAB

FitLab is a fitness and sports lifestyle company that offers digital and boutique fitness studio experiences and merchandise.

Funding reported Last round: Debt Financing

Digital Media Newport Beach, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 101 51 to 200 people
- **Funding reported:** $60M in dollars
- **Last round:** Debt Financing Mar 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FITLAB has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say FITLAB raised

Funding, as reported

Reported in all **$60M** in dollars

Rounds **1**

Last round **Debt Financing**

Last round date **Mar 2024**

SEC Form D **$10M sold, 1 filing, last Mar 2023**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Brian Kirkbride** Executive Officer, Director i
- **Rod Trujillo** Executive Officer, Director i

On the board, as filed i *Geoff Schneider* *Michael Melby*

## On 4 portfolio pages

Investors who name them

- [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau)
- [Break Trail Ventures](https://millionrounds.com/fund/break-trail-ventures)
- [Point King Capital](https://millionrounds.com/fund/point-king-capital)
- [The SageHouse](https://millionrounds.com/fund/the-sagehouse)

Each firm lists FITLAB on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Digital Media in United States

Startups like it

- [**Trump Media & Technology Group** Sarasota · founded 2021](https://millionrounds.com/startup/trump-media-and-technology-group)
- [**TelevisaUnivision** Miami · founded 1973](https://millionrounds.com/startup/televisaunivision)
- [**VapePicks** Denver](https://millionrounds.com/startup/vapepicks)
- [**Macro** Los Angeles](https://millionrounds.com/startup/macro-5)
- [**Napster** founded 1999](https://millionrounds.com/startup/napster)
- [**audiochuck** Indianapolis](https://millionrounds.com/startup/audiochuck)
- [**Golden Child** Miami · founded 2012](https://millionrounds.com/startup/golden-child)
- [**Parler** Nashville · founded 2018](https://millionrounds.com/startup/parler)

## Is this your company?

Add your raise, your deck and your story, and put FITLAB in front of investors. Or tell us what we have wrong.

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