# Firework: Marketing & advertising, San Mateo, United States

> Firework: Firework is a technology company based in Silicon Valley, founded in 2017. Based in San Mateo, United States. Founded 2017.

Source: https://millionrounds.com/startup/firework (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# Firework

Firework is a technology company based in Silicon Valley, founded in 2017.

Funding reported Last round: Series B

Marketing & advertising San Mateo, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 360 201 to 1,000 people
- **Funding reported:** $269M in dollars
- **Last round:** Series B May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Firework has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Firework

Firework is a technology company based in Silicon Valley, founded in 2017.

It operates the world's largest AI-powered platform for video commerce, enabling brands to create, host, and monetize interactive, shoppable video experiences directly on their websites and apps. The platform helps ecommerce businesses, publishers, and advertisers enhance their digital presence by integrating livestream shopping and short-form shoppable videos. Firework offers a cloud-based SaaS platform with features such as shoppable video, livestream commerce, and personalized customer engagement tools. It allows brands to transform standard web pages into immersive digital stores, providing capabilities for video content management and analytics. The company serves over 1,500 leading brands globally, focusing on industries like beauty, fashion, grocery, and consumer electronics. Firework partners with notable companies, ensuring brands can engage customers effectively while retaining control over their data.

## What company datasets say Firework raised

Funding, as reported

Reported in all **$269M** in dollars

Rounds **8**

Last round **Series B**

Last round size **$150M**

Last round date **May 2022**

Investors listed **10**

## Founders and team

From Firework's own website: 2 founders.

**Jerry Luk** Co-founder

**Vincent Yang** Co-founder

## On 2 portfolio pages

Investors who name them

- [American Express Ventures](https://millionrounds.com/fund/american-express-ventures)
- [eGateway Capital](https://millionrounds.com/fund/egateway-capital)

Each firm lists Firework on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

ai video content analytics hardware digital retail lead qualification video chat consumers customer engagement video marketing for ecommerce ai video personalization distribution digital engagement conversational commerce marketing services virtual stylist enterprises ai personalized shopping

Built with from their website

GitHub Actions Docker Salesforce CRM Google Tag Manager Amazon Elastic Container Registry Amazon CloudFront Canva WebRTC WordPress.org HREF Lang

+8 more

Atlassian React Native Lever Google Ads GitHub Google Workspace CloudFlare Gem

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54151, 513210, 541810, SIC 7375, 7372, 7311
- **Region:** California
- **Revenue:** $44M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/firework)

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

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