# FabAlley: Apparel & fashion, Noida, India

> FabAlley: FabAlley is a direct-to-consumer fashion brand based in Noida, Uttar Pradesh, India, founded in 2012 by Tanvi Malik and Shivani Poddar.

Source: https://millionrounds.com/startup/faballey (Millionrounds; every figure on the page links to its filing or article)

India · [Apparel & fashion startup](https://millionrounds.com/companies)

# FabAlley

FabAlley is a direct-to-consumer fashion brand based in Noida, Uttar Pradesh, India, founded in 2012 by Tanvi Malik and Shivani Poddar.

Funding reported Last round: Undisclosed round

Apparel & fashion Noida, India

Company summary

- **Founded:** 2012 14 years old
- **Team:** 84 51 to 200 people
- **Funding reported:** 29.8M as listed, currency not stated
- **Last round:** Undisclosed round May 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FabAlley has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About FabAlley

FabAlley is a direct-to-consumer fashion brand based in Noida, Uttar Pradesh, India, founded in 2012 by Tanvi Malik and Shivani Poddar.

The company focuses on providing trendy and affordable western wear for young, fashion-forward Indian women. Operating under the legal entity High Street Essentials Private Limited, FabAlley has become a prominent online fashion destination, offering over 3,000 unique products. The brand features a diverse range of apparel, including tops, dresses, bottoms, and outerwear, as well as accessories like jewelry, bags, and shoes. FabAlley is known for its ability to interpret global fashion trends and adapt them for the Indian market, ensuring quality through in-house design and manufacturing. The company also emphasizes inclusivity with a versatile size range and provides holistic styling services to cater to various lifestyle needs. With significant funding and a growing market presence, FabAlley aims to capture a larger share of the Indian fashion e-commerce sector.

## What company datasets say FabAlley raised

Funding, as reported

Reported in all **29.8M** in the source's currency

Rounds **12**

Last round **Undisclosed round**

Last round size **5.2M**

Last round date **May 2024**

Investors listed **23**

## On 4 portfolio pages

Investors who name them

- [AG Ventures Limited](https://millionrounds.com/fund/ag-ventures-limited)
- [India Quotient](https://millionrounds.com/fund/indiaquotient)
- [IAN Group](https://millionrounds.com/fund/ian-group)
- [Splice Capital](https://millionrounds.com/fund/splice-capital)

Each firm lists FabAlley on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

cocktail dresses growth fashion logistics a-line dresses wedding essentials women's dresses international shipping fashion consumers fashion supply chain india accessories customer engagement bodycon dresses women's clothing online india trendy accessories marketing

Built with from their website

Google Tag Manager Handlebars HREF Lang PWA Google Cloud Run Google Ads Font Awesome Microsoft.net YouTube Google Workspace

+8 more

Viewport Meta Google Play New Relic Insights Facebook SDK.NET Google Analytics Ecommerce Tracking New Relic Google Meet

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 448310, 454110, SIC 5099
- **Region:** Uttar Pradesh
- **Revenue:** 23M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/faballey)

## Apparel & fashion in India

Startups like it

- [**The Souled Store** Mumbai · founded 2013 *Raised*](https://millionrounds.com/company/the-souled-store)
- [**XYXX Crew** Surat · founded 2017](https://millionrounds.com/startup/xyxx-crew)
- [**DaMENSCH** Bengaluru · founded 2018](https://millionrounds.com/startup/damensch)
- [**TechnoSport** Tiruppur · founded 2015](https://millionrounds.com/startup/technosport)
- [**The House of Rare** Bengaluru · founded 2014](https://millionrounds.com/startup/the-house-of-rare)
- [**VIRGIO** Bengaluru · founded 2022](https://millionrounds.com/startup/virgio)
- [**Snitch Support** Bengaluru · founded 2018](https://millionrounds.com/startup/snitch-support)
- [**FS Life (FABLE STREET Pink Fort)** Gurugram · founded 2015](https://millionrounds.com/startup/fs-life-fable-street-pink-fort)

## Is this your company?

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