# FAB BAG: Cosmetics, Mumbai, India

> FAB BAG: FAB BAG is India's largest beauty and grooming subscription service, founded in 2012 in Mumbai by Vineeta Singh and Kaushik Mukherjee.

Source: https://millionrounds.com/startup/fab-bag (Millionrounds; every figure on the page links to its filing or article)

India · [Cosmetics startup](https://millionrounds.com/companies)

# FAB BAG

FAB BAG is India's largest beauty and grooming subscription service, founded in 2012 in Mumbai by Vineeta Singh and Kaushik Mukherjee.

Email

Funding reported Last round: Seed

Cosmetics Mumbai, India

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Company summary

- **Founded:** 2012 14 years old
- **Team:** 17 11 to 50 people
- **Funding reported:** 500k as listed, currency not stated
- **Last round:** Seed Dec 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for FAB BAG has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About FAB BAG

FAB BAG is India's largest beauty and grooming subscription service, founded in 2012 in Mumbai by Vineeta Singh and Kaushik Mukherjee.

Originally launched as "Vellvette," the company focuses on beauty discovery and offers curated monthly bags filled with premium beauty products tailored to individual preferences. It serves a community of beauty-enthusiastic women who appreciate high-quality products but may have limited time or resources to explore the market. Each month, members receive a "FAB BAG" containing 3 to 4 top-rated beauty samples from global brands, selected based on a fun quiz about their beauty preferences. FAB BAG also provides expert beauty and fashion advice, along with an online retail platform that offers exclusive discounts on full-size versions of the sampled products. Additionally, the company hosts offline workshops and product launches in collaboration with leading beauty brands, enhancing the overall experience for its members.

## What company datasets say FAB BAG raised

Funding, as reported

Reported in all **500k** in the source's currency

Rounds **1**

Last round **Seed**

Last round date **Dec 2014**

Investors listed **1**

## The company, in detail

What they build

Known for

makeup customer satisfaction beauty products consumers easy returns subscription bag hair care product reviews brand collaborations social media marketing women's beauty personalized recommendations information technology & services beauty care cosmetics affordable beauty

Built with from their website

Handlebars Shopify Product Reviews Font Awesome MailChimp Google Workspace CloudFlare Viewport Meta Google Meet Priority Hints Google Font API

+8 more

FlexSlider MySQL Google Forms Mobile Friendly Shopify Bootstrap Open Graph Amazon Route 53

- **Sector:** Cosmetics
- **Industry code:** NAICS 45612, 44-45, SIC 5191
- **Region:** Maharashtra
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/fab-bag)

## Cosmetics in India

Startups like it

- [**SUGAR Cosmetics** Mumbai · founded 2015 *Raised*](https://millionrounds.com/company/sugar-cosmetics)
- [**Peep Beauty** Startup *Raised*](https://millionrounds.com/company/peep-beauty)
- [**Primacy Industries Private Limited** Mangaluru · founded 2007](https://millionrounds.com/startup/primacy-industries-private-limited)
- [**82 E** Mumbai · founded 2021](https://millionrounds.com/startup/82-e)
- [**Vedic Cosmeceuticals Pvt Ltd** Noida · founded 2003](https://millionrounds.com/startup/vedic-cosmeceuticals-pvt-ltd)
- [**WishCare** Kolkata · founded 2019](https://millionrounds.com/startup/wishcare)
- [**Wikka - Potions for Aromatherapy** New Delhi · founded 2009](https://millionrounds.com/startup/wikka-potions-for-aromatherapy)
- [**The Good Glamm Group** New Delhi · founded 2021](https://millionrounds.com/startup/the-good-glamm-group-2)

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