# ExpertVoice: Marketing & advertising, Salt Lake City, United States

> ExpertVoice: ExpertVoice is an advocacy marketing platform based in Salt Lake City, founded in 2004. Based in Salt Lake City, United States. Founded 2004.

Source: https://millionrounds.com/startup/expertvoice (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# ExpertVoice

ExpertVoice is an advocacy marketing platform based in Salt Lake City, founded in 2004.

Funding reported Last round: Undisclosed round

Marketing & advertising Salt Lake City, United States

Company summary

- **Founded:** 2004 22 years old
- **Team:** 180 51 to 200 people
- **Funding reported:** $32M in dollars
- **Last round:** Undisclosed round Apr 2016

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ExpertVoice has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About ExpertVoice

ExpertVoice is an advocacy marketing platform based in Salt Lake City, founded in 2004.

The company connects consumer goods brands with over 1 million vetted experts, including retail sales associates and industry professionals, to generate authentic product recommendations and educational content. Formerly known as Experticity, Inc., ExpertVoice operates with a mission to help consumers make confident purchasing decisions through personalized advice from trusted sources. The platform offers a range of services, including expert engagement, educational content creation, and tools for measuring brand sentiment. Brands can utilize ExpertVoice to provide product education and exclusive incentives to industry experts, enhancing their ability to recommend products effectively. The company also facilitates product seeding and review generation, helping brands amplify authentic endorsements. With partnerships across more than 900 brands in various categories, ExpertVoice plays a significant role in improving retail sell-through rates and consumer trust in product recommendations.

## What company datasets say ExpertVoice raised

Funding, as reported

Reported in all **$32M** in dollars

Rounds **4**

Last round **Undisclosed round**

Last round size **$14M**

Last round date **Apr 2016**

Investors listed **5**

## On a portfolio page

Investors who name them

- [Rally Ventures](https://millionrounds.com/fund/rally-ventures)

Each firm lists ExpertVoice on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care consumers customer engagement strategic partnerships marketing outdoor recreation market segmentation improve retail sellthrough marketing services consumer decision-making enterprises brand awareness product reviews social media marketing campaign manager social media advertising

Built with from their website

Amazon SES Atlassian Google Workspace Microsoft Windows CSS GPT AI Power OpenAI AI NetSuite Microsoft Excel

+8 more

Braze CloudFlare CDN React JavaScript Microsoft Exchange Salesforce Microsoft 365 Apps & Services SQL

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54161, 541810, 518210, SIC 8742, 7311, 7374
- **Region:** Utah
- **Revenue:** $19M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/expertvoice)

## Marketing & advertising in United States

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- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

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