# Estante Mágica: Education management, Rio de Janeiro, Brazil

> Estante Mágica: Estante Mágica is a Brazilian edtech and social business founded in 2009. Based in Rio de Janeiro, Brazil. Founded 2009.

Source: https://millionrounds.com/startup/estante-m-gica (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Education management startup](https://millionrounds.com/companies)

# Estante Mágica

Estante Mágica is a Brazilian edtech and social business founded in 2009.

Email

Funding reported Last round: Angel

Education management Rio de Janeiro, Brazil

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Company summary

- **Founded:** 2009 17 years old
- **Team:** 200 51 to 200 people
- **Funding reported:** 2.5M as listed, currency not stated
- **Last round:** Angel May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Estante Mágica has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Estante Mágica

Estante Mágica is a Brazilian edtech and social business founded in 2009.

It focuses on transforming early childhood and elementary school students into authors of their own books and games. The company aims to foster reading, writing, creativity, and autonomy in children, making them the protagonists of their own stories. As the largest reading incentive project in Brazil and Latin America, Estante Mágica has impacted over 1.5 million students across eight countries and more than 20,000 schools. The company operates a free partnership model with public and private schools, providing a digital platform where students can write and illustrate their stories and games. They also manage the production of physical and digital books, offering free e-books to schools and parents. Additionally, the platform supports the creation of digital games and provides resources for teacher training to enhance classroom experiences. Estante Mágica aims to reach 1 billion children globally by 2030, working to combat functional illiteracy through storytelling.

## What company datasets say Estante Mágica raised

Funding, as reported

Reported in all **2.5M** in the source's currency

Rounds **2**

Last round **Angel**

Last round size **440k**

Last round date **May 2022**

Investors listed **2**

## On a portfolio page

Investors who name them

- [Lab Capital](https://millionrounds.com/fund/lab-capital)

Each firm lists Estante Mágica on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

literacy and emotional skills children's literacy empowerment children empowerment remote learning school partnerships digital storytelling in education children's storytelling and publishing social enterprise in education educational software literacy and socioemotional development latin america education scalable education digital education tools enterprises creativity development children's literacy programs

Built with from their website

Google Tag Manager Salesforce CRM Analytics Atlassian Google Cloud Google Workspace Google Optimize CloudFlare Viewport Meta Google Cloud BigQuery Hubspot

+8 more

Google Cloud Hosting Google Meet Zenvia Twilio SendGrid Email Marketing Campaigns Google Font API Nuxtjs Mobile Friendly WhatsApp

- **Sector:** Education management
- **Industry code:** NAICS 611710, 513130, SIC 8299, 2731
- **Region:** State of Rio de Janeiro
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/estante-m-gica)

## Education management in Brazil

Startups like it

- [**Teachy** Rio de Janeiro · founded 2022 *Raised*](https://millionrounds.com/company/teachy)
- [**Kaizen Mentoria** Natal · founded 2019 *Raised*](https://millionrounds.com/company/kaizen-mentoria)
- [**O Futuro das Coisas** Fortaleza · founded 2015](https://millionrounds.com/startup/o-futuro-das-coisas)
- [**Descomplica** Rio de Janeiro · founded 2011](https://millionrounds.com/startup/descomplica)
- [**Wiser Educação** Curitiba · founded 1995](https://millionrounds.com/startup/wiser-educa-o-2)
- [**Afferolab** Sao Paulo · founded 1992](https://millionrounds.com/startup/afferolab)
- [**Galena** Sao Paulo · founded 2020](https://millionrounds.com/startup/galena)
- [**Ironhack São Paulo** Sao Paulo · founded 2019](https://millionrounds.com/startup/ironhack-s-o-paulo)

## Is this your company?

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