# EQL: Retail, Burnley, Australia

> EQL: EQL is an end-to-end hype commerce platform launched in 2021. Based in Burnley, Australia. Founded 2019.

Source: https://millionrounds.com/startup/eql-2 (Millionrounds; every figure on the page links to its filing or article)

Australia · [Retail startup](https://millionrounds.com/companies)

# EQL

EQL is an end-to-end hype commerce platform launched in 2021.

Funding reported Last round: Venture (Round not Specified)

Retail Burnley, Australia

Company summary

- **Founded:** 2019 7 years old
- **Team:** 45 11 to 50 people
- **Funding reported:** 16.2M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Apr 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for EQL has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About EQL

EQL is an end-to-end hype commerce platform launched in 2021.

It enables brands and retailers to release high-demand products through fair, fan-focused launch experiences. EQL aims to get scarce products into the hands of real fans while preventing site crashes and reducing access for scammers. The platform has facilitated over 4,000 launches, delivering products to more than one million fans across 14 markets and in nine languages. Recognized as the world’s first ecommerce platform specifically designed for hype commerce, EQL offers various launch models, including random draws and exclusive access for select groups. The platform ensures fair access for genuine customers and charges a credit card only if a user is selected to purchase. EQL supports the release of high-demand products in industries such as sneakers, collectibles, wine and spirits, automotive, art, and apparel, partnering with notable brands like Crocs, Foot Locker, and Extra Butter.

## What company datasets say EQL raised

Funding, as reported

Reported in all **16.2M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **16.2M**

Last round date **Apr 2022**

## The company, in detail

What they build

Known for

libraries consumers consumer goods & retail distribution inventory management computer & network security payment automation seamless transactions information technology & services real-time data insights launch management data security secondary sales archives launch analytics b2c

Built with from their website

Amazon SES Google Tag Manager Amazon CloudFront Canva Similarweb dbt Google Cloud Google Workspace CloudFlare Viewport Meta

+8 more

LinkedIn Ads Amazon Simple Email Service Hubspot AWS Analytics Amazon S3 Webflow Hosting Cortex A53 Apple Business Manager

- **Sector:** Retail
- **Industry code:** NAICS 519, 51321, SIC 7375, 7372
- **Region:** Victoria
- **Revenue:** 11.1M a year, as listed

## Retail in Australia

Startups like it

- [**THE ICONIC** Sydney · founded 2011 *Raised*](https://millionrounds.com/company/the-iconic)
- [**Pet Circle** Sydney · founded 2011](https://millionrounds.com/startup/pet-circle)
- [**Teros Eco-store** Hobart · founded 2014](https://millionrounds.com/startup/teros-eco-store)
- [**Who Gives A Crap** Melbourne · founded 2012](https://millionrounds.com/startup/who-gives-a-crap-2)
- [**Kepler Analytics** Melbourne · founded 2015](https://millionrounds.com/startup/kepler-analytics)
- [**The Wine Collective** Sydney · founded 2018](https://millionrounds.com/startup/the-wine-collective)
- [**black.ai** Melbourne · founded 2017](https://millionrounds.com/startup/black-ai)
- [**Koala** Alexandria · founded 2015](https://millionrounds.com/startup/koala-9)

## Is this your company?

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