# EmSense Corporation: Market research, San Francisco, United States

> EmSense Corporation: EmSense Corporation was a market research and neurometrics company based in San Francisco, founded in 2004.

Source: https://millionrounds.com/startup/emsense-corporation (Millionrounds; every figure on the page links to its filing or article)

United States · [Market research startup](https://millionrounds.com/companies)

# EmSense Corporation

EmSense Corporation was a market research and neurometrics company based in San Francisco, founded in 2004.

Funding reported Last round: Undisclosed round

Market research San Francisco, United States

Company summary

- **Founded:** 2004 22 years old
- **Team:** 7 1 to 10 people
- **Funding reported:** $21M in dollars
- **Last round:** Undisclosed round Dec 2010

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for EmSense Corporation has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About EmSense Corporation

EmSense Corporation was a market research and neurometrics company based in San Francisco, founded in 2004.

The company specialized in applying EEG and biosensory measurements to analyze consumers' emotional and cognitive responses to various marketing stimuli. Its primary focus was on quantitative neurometrics, helping clients understand engagement with advertising, packaging, media content, and shopping experiences in both physical and virtual environments. EmSense offered neuroscience-based market research services, utilizing physiological and brainwave measurement technology to assess consumer reactions to brands and communications. The company developed the EmBand family of neuromarketing measurement devices, including the EmBand 24, which was part of its EEG-based technology. Additionally, EmSense provided a headset designed to measure cognition and emotion in real-time as consumers interacted with ads, video games, and other media. The company served a diverse range of clients, including brands, advertisers, media companies, and retailers, all looking to enhance their understanding of consumer engagement and optimize their marketing strategies.

## What company datasets say EmSense Corporation raised

Funding, as reported

Reported in all **$21M** in dollars

Rounds **4**

Last round **Undisclosed round**

Last round size **$4.0M**

Last round date **Dec 2010**

Investors listed **2**

## Founders and team

From the SEC filings it signed: 3 on the team.

- **Hans J. Lee** Executive Officer i
- **Keith J. Winter** Executive Officer, Director i
- **Michael J. Lee** Executive Officer, Director i

On the board, as filed i *Roger J. Quy* *Ryan J. McIntyre* *Susan J. Barnes* *Tim J. Koogle*

## The company, in detail

What they build

Known for

hardware + software information technology & services services computer software b2b computer hardware emsense applies advances in neuroscience to product development marketing research to help clients cr

Built with from their website

Apache GoDaddy Domains Zendesk Apache HTTP Server Appriver GoDaddy Hosting

- **Sector:** Market research
- **Industry code:** NAICS 541910
- **Region:** California
- **Revenue:** $10M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/emsense)

## Market research in United States

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