# Elo7: Information technology & services, Sao Paulo, Brazil

> Elo7: Elo7 was a Brazilian marketplace for handmade, creative, and personalized products, established in 2008 and based in São Paulo.

Source: https://millionrounds.com/startup/elo7 (Millionrounds; every figure on the page links to its filing or article)

Brazil · [Information technology & services startup](https://millionrounds.com/companies)

# Elo7

Elo7 was a Brazilian marketplace for handmade, creative, and personalized products, established in 2008 and based in São Paulo.

Email

Funding reported Last round: Series C

Information technology & services Sao Paulo, Brazil

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Company summary

- **Founded:** 2008 18 years old
- **Team:** 120 51 to 200 people
- **Funding reported:** 18M as listed, currency not stated
- **Last round:** Series C Oct 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Elo7 has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Elo7

Elo7 was a Brazilian marketplace for handmade, creative, and personalized products, established in 2008 and based in São Paulo.

The platform connected sellers, including artisans, artists, and designers, with buyers in a user-friendly online shopping environment. It aimed to inspire and transform lives by facilitating the sale of unique items directly to consumers. The marketplace featured millions of products across various categories, such as weddings, parties, home decor, and fashion. Many items were customizable, emphasizing the sale of exclusive, handmade creations. Elo7 provided sellers with sales management solutions and served as a promotional channel for small entrepreneurs and artisans. The platform catered to consumers seeking distinctive and personalized products. In May 2026, Elo7 discontinued its operations.

## What company datasets say Elo7 raised

Funding, as reported

Reported in all **18M** in the source's currency

Rounds **3**

Last round **Series C**

Last round size **11M**

Last round date **Oct 2014**

Investors listed **3**

## The company, in detail

What they build

Known for

consumers artesanal qualidadedevida empresas humanizadas information technology & services startup tecnologia information technology empreendedorismo inovacao handmade b2c marketplace technology colaboracao e-commerce

Built with from their website

Amazon SES Google Workspace Amazon Simple Email Service Dart Flutter Google Meet CloudFlare CDN WhatsApp Amazon Route 53 Apple iOS

+5 more

Amazon AWS Microsoft 365 AWS Cloud Android Gmail

- **Sector:** Information technology & services
- **Industry code:** NAICS 44-45, 51
- **Region:** State of Sao Paulo
- **Part of:** enjoei
- **Revenue:** 12M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/elo7)

## Information technology & services in Brazil

Startups like it

- [**QuintoAndar** Sao Paulo · founded 2012 *Raised*](https://millionrounds.com/company/quintoandar)
- [**Starian** Florianopolis · founded 2025 *Raised*](https://millionrounds.com/company/starian)
- [**Decade** Sao Paulo · founded 2025 *Raised*](https://millionrounds.com/company/decade)
- [**Olist** Curitiba · founded 2015 *Raised*](https://millionrounds.com/company/olist)
- [**Paytrack** Blumenau · founded 2016 *Raised*](https://millionrounds.com/company/paytrack)
- [**Onfly** Belo Horizonte · founded 2018 *Raised*](https://millionrounds.com/company/onfly)
- [**Tako** Sao Paulo · founded 2022 *Raised*](https://millionrounds.com/company/tako)
- [**Escale** Sao Paulo · founded 2013 *Raised*](https://millionrounds.com/company/escale)

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