# Elevenate: Sporting goods, Are, Sweden

> Elevenate: Elevenate is a premium ski apparel brand based in Åre, Sweden, founded in 2010 by competitive skier Sara Rönngren and mountain guide Jimmy Odén.

Source: https://millionrounds.com/startup/elevenate (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Sporting goods startup](https://millionrounds.com/companies)

# Elevenate

Elevenate is a premium ski apparel brand based in Åre, Sweden, founded in 2010 by competitive skier Sara Rönngren and mountain guide Jimmy Odén.

Funding reported Last round: Undisclosed round

Sporting goods Are, Sweden

Company summary

- **Founded:** 2010 16 years old
- **Team:** 12 11 to 50 people
- **Funding reported:** 18M as listed, currency not stated
- **Last round:** Undisclosed round Sept 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Elevenate has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Elevenate

Elevenate is a premium ski apparel brand based in Åre, Sweden, founded in 2010 by competitive skier Sara Rönngren and mountain guide Jimmy Odén.

With over 20 years of experience in skiing, the founders focus on creating high-performance gear for serious skiers and freeriders. The brand combines Scandinavian design with functionality, emphasizing sustainability and craftsmanship. Each product is rigorously tested in real mountain conditions. The company offers a range of anatomically shaped ski apparel, including jackets, pants, hoodies, base layers, t-shirts, and beanies. All items are designed for durability, comfort, and movement in extreme conditions, using eco-friendly materials. Elevenate operates as an e-commerce and retail brand, selling through its online store and over 150 authorized ski shops worldwide. With a commitment to quality and environmental responsibility, Elevenate continues to serve the skiing community with gear that enhances the mountain experience.

## What company datasets say Elevenate raised

Funding, as reported

Reported in all **18M** in the source's currency

Rounds **1**

Last round **Undisclosed round**

Last round size **2.2M**

Last round date **Sept 2018**

Investors listed **2**

## The company, in detail

What they build

Known for

consumers information technology & services sporting goods manufacturing sporting goods b2c online shop e-commerce customer service d2c internet consumer internet retail

Built with from their website

Google Tag Manager HREF Lang YouTube Viewport Meta webpack React Microsoft Exchange Microsoft 365 Apps & Services Mobile Friendly Strato

+8 more

Vercel Multilingual Bootstrap Next.js Arena PLM Microsoft Exchange Online Storyblok Trustpilot

- **Sector:** Sporting goods
- **Industry code:** NAICS 315250, 458110
- **Region:** Jamtland County
- **Revenue:** 2.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/elevenate)

## Sporting goods in Sweden

Startups like it

- [**Radinn** Malmö · founded 2013](https://millionrounds.com/startup/radinn)
- [**WS WeSports Group** Malmoe · founded 2019](https://millionrounds.com/startup/ws-wesports-group)
- [**deWiz Golf** founded 2019](https://millionrounds.com/startup/dewiz-golf)
- [**sportlala.se** Gothenburg · founded 2013](https://millionrounds.com/startup/sportlala-se)
- [**PS of Sweden AB** Stockholm · founded 2011](https://millionrounds.com/startup/ps-of-sweden-ab)
- [**YELM Protection System** Stockholm · founded 2021](https://millionrounds.com/startup/yelm-protection-system)
- [**Stellar Equipment** Are · founded 2015](https://millionrounds.com/startup/stellar-equipment)
- [**Inuheat Group AB** Gothenburg · founded 2013](https://millionrounds.com/startup/inuheat-group-ab)

## Is this your company?

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