# Edge: Marketing & advertising, Melbourne, Australia

> Edge: At Edge, we specialise in developing innovative sales promotions that incentivise customer behaviour and help brands and agencies achieve their goals.

Source: https://millionrounds.com/startup/edge-10 (Millionrounds; every figure on the page links to its filing or article)

Australia · [Marketing & advertising startup](https://millionrounds.com/companies)

# Edge

At Edge, we specialise in developing innovative sales promotions that incentivise customer behaviour and help brands and agencies achieve their goals.

Funding reported Last round: Venture (Round not Specified)

Marketing & advertising Melbourne, Australia

Company summary

- **Founded:** 2006 20 years old
- **Team:** 24 11 to 50 people
- **Funding reported:** 30M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Sept 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Edge has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Edge

At Edge, we specialise in developing innovative sales promotions that incentivise customer behaviour and help brands and agencies achieve their goals.

With our unparalleled mix of promotional platforms, rewards and insurance, Edge can create captivating mechanics and incentives that enhance customer experience and gain maximum engagement with minimum risk for our clients. How is Edge different? We are thought leaders in digital solutions. Using data driven insights together with robust technologies, we deliver truly cutting edge promotional solutions. Founded in 2006 and acquired by Blackhawk Network as of 2019, Edge has head offices in Melbourne, Sydney and Singapore.

## What company datasets say Edge raised

Funding, as reported

Reported in all **30M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **30M**

Last round date **Sept 2018**

## The company, in detail

What they build

Known for

promotional platforms staff rewards cashbacks trade intrade up collector promotions prize draws bitcoin prize insurance services digital rewards automatic receipt validation sporting challenges promotional compliance permits marketing & advertising trade incentives branded eftpos gift cards

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, SIC 7310
- **Region:** Victoria
- **Part of:** Silver Lake
- **Revenue:** 10.6M a year, as listed

## Marketing & advertising in Australia

Startups like it

- [**Cuttable** South Yarra · founded 2023 *Raised*](https://millionrounds.com/company/cuttable)
- [**Fabulate** Sydney · founded 2017 *Raised*](https://millionrounds.com/company/fabulate)
- [**Bench Media** North Sydney · founded 2012](https://millionrounds.com/startup/bench-media)
- [**Mediaocean (Formerly BCC AdSystems)** Sydney · founded 1967](https://millionrounds.com/startup/mediaocean-formerly-bcc-adsystems)
- [**Robinhood Agency** Sydney](https://millionrounds.com/startup/robinhood-agency)
- [**Metigy** Sydney · founded 2015](https://millionrounds.com/startup/metigy)
- [**Pinpoint, a Mastercard company** Sydney · founded 1982](https://millionrounds.com/startup/pinpoint-a-mastercard-company)
- [**Genero** Melbourne · founded 2009](https://millionrounds.com/startup/genero)

## Is this your company?

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