# EasyEquities: Financial services, Johannesburg, South Africa

> EasyEquities: EasyEquities is a prominent South African fintech company and investment platform founded in 2014. Based in Johannesburg, South Africa.

Source: https://millionrounds.com/startup/easyequities (Millionrounds; every figure on the page links to its filing or article)

South Africa · [Financial services startup](https://millionrounds.com/companies)

# EasyEquities

EasyEquities is a prominent South African fintech company and investment platform founded in 2014.

Follow EasyEquities and see its new rounds in your feed. [Sign up free](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Feasyequities)

Funding reported Last round: Private equity

Financial services Johannesburg, South Africa

Company summary

- **Founded:** 2014 12 years old
- **Team:** 210 201 to 1,000 people
- **Funding reported:** 100M as listed, currency not stated
- **Last round:** Private equity Aug 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for EasyEquities has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About EasyEquities

EasyEquities is a prominent South African fintech company and investment platform founded in 2014.

As a subsidiary of Purple Group Limited, it is headquartered in Johannesburg and operates as an authorized Financial Services Provider. The platform aims to democratize access to financial markets for retail investors, having grown its user base from 250,000 to approximately 1 million investors over a decade. The company offers a range of financial services, including fractional share ownership, allowing users to buy shares down to 1/1,000th of a share. Its multi-instrument trading platform supports equities, ETFs, cryptocurrencies, bonds, property investments, foreign exchange, and unit trusts. EasyEquities operates on a low-cost trading model with no minimum investment and no monthly fees, making it accessible for first-time and young investors. Additionally, it provides educational resources to help users navigate the investment landscape.

## What company datasets say EasyEquities raised

Funding, as reported

Reported in all **100M** in the source's currency

Rounds **1**

Last round **Private equity**

Last round size **6.9M**

Last round date **Aug 2017**

Investors listed **1**

## The company, in detail

What they build

Known for

blockchain investment diversification transparent fees market access client security consumers retail investing cryptocurrency trading market alerts real-time data user-friendly app cfd trading capital gains low-cost etfs easyvstr dividends

Built with from their website

Google Maps Linkedin Sign-in Wistia Google Tag Manager Envoy PWA Google Ads Font Awesome YouTube CloudFlare

+8 more

Viewport Meta Chart.Js Google Play Hubspot WebGL Cloudflare WAF Facebook SDK Amazon S3

- **Sector:** Financial services
- **Industry code:** NAICS 523150, 523940, SIC 6732, 6211, 6282
- **Region:** Gauteng
- **Part of:** Purple Group
- **Revenue:** 28M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/easyequities)

## Financial services in South Africa

Startups like it

- [**Naked** Johannesburg · founded 2016 *Raised*](https://millionrounds.com/company/naked)
- [**Yoco** Cape Town · founded 2015 *Raised*](https://millionrounds.com/company/yoco)
- [**littlefish** Johannesburg · founded 2023 *Raised*](https://millionrounds.com/company/littlefish)
- [**Jem** Cape Town · founded 2020 *Raised*](https://millionrounds.com/company/jem)
- [**Sourcefin** Sandton · founded 2020 *Raised*](https://millionrounds.com/company/sourcefin)
- [**Happy Pay** Cape Town · founded 2021 *Raised*](https://millionrounds.com/company/happy-pay)
- [**NjiaPay** Cape Town · founded 2024 *Raised*](https://millionrounds.com/company/njiapay)
- [**Orca Fraud** Cape Town · founded 2024 *Raised*](https://millionrounds.com/company/orca-fraud)

## Is this your company?

Add your raise, your deck and your story, and put EasyEquities in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)