# Driftrock: Marketing & advertising, London, United Kingdom

> Driftrock: Driftrock is an automotive marketing platform based in London, UK, founded in 2013. Based in London, United Kingdom. Founded 2013.

Source: https://millionrounds.com/startup/driftrock (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Marketing & advertising startup](https://millionrounds.com/companies)

# Driftrock

Driftrock is an automotive marketing platform based in London, UK, founded in 2013.

Funding reported Last round: Undisclosed round

Marketing & advertising London, United Kingdom

Company summary

- **Founded:** 2013 13 years old
- **Team:** 41 11 to 50 people
- **Funding reported:** 3.1M as listed, currency not stated
- **Last round:** Undisclosed round Apr 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Driftrock has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Driftrock

Driftrock is an automotive marketing platform based in London, UK, founded in 2013.

The company specializes in data-driven marketing solutions tailored for the automotive industry, helping brands and dealerships generate, track, and convert leads into vehicle sales. With a team of around 28–30 employees, Driftrock partners with major platforms like Meta, Google, and LinkedIn to enhance marketing efforts for its clients. The platform offers a range of services, including automated lead generation and management, closed-loop ROI tracking, and data analytics. Driftrock processes over 1.3 million leads annually, contributing to more than $1 billion in new vehicle sales for its clients. The company serves over 45 automotive brands across 21 global markets, including well-known names like BMW, Honda, and Mercedes-Benz. Driftrock is recognized for its innovative approach and was named a Top MarTech Startup in the UK in 2021.

## What company datasets say Driftrock raised

Funding, as reported

Reported in all **3.1M** in the source's currency

Rounds **3**

Last round **Undisclosed round**

Last round date **Apr 2018**

Investors listed **9**

## Founders and team

From Driftrock's own website: 1 founder, 8 on the team.

**Matt Wheeler** Founder and CEO

- **Elliot Saxton** Head of Customer Experience
- **Maryline Vigouroux** Head of Operations
- **Sandro Mehic** Head of Engineering
- **Increase Conversions** Increase Lead Quality
- **Knowledge Base** Lead Capture Library
- **Lee Williams** Non-Executive Director
- **Lydia Khashina** Senior Product Manager
- **Matt Baldwin** Commercial Director

## On a portfolio page

Investors who name them

- [Rank Ventures](https://millionrounds.com/fund/rank-ventures)

Each firm lists Driftrock on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

consumers automotive publisher networks distribution computer & network security ev lead generation social media marketing lead quality improvement lead validation social media advertising information technology & services data security information technology snapchat automotive ads multi-channel marketing campaign measurement lead volume increase

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang Google Cloud YouTube Google Workspace CloudFlare Viewport Meta LinkedIn Ads CSS

+8 more

Hubspot Phoenix Framework PostgreSQL Webflow Hosting Apple Business Manager Google Meet Weglot CloudFlare CDN

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 513210, 541810, SIC 7389, 7372, 7311
- **Region:** England
- **Revenue:** 2.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/driftrock)

## Marketing & advertising in United Kingdom

Startups like it

- [**Ogury** London · founded 2014 *Raised*](https://millionrounds.com/company/ogury)
- [**Mention Me** London · founded 2013 *Raised*](https://millionrounds.com/company/mention-me)
- [**Two Circles** London · founded 2011](https://millionrounds.com/startup/two-circles)
- [**Fetch** London · founded 2009](https://millionrounds.com/startup/fetch-13)
- [**digitalagency.com** Wadebridge · founded 1997](https://millionrounds.com/startup/digitalagency-com)
- [**tmp** London · founded 2002](https://millionrounds.com/startup/tmp)
- [**Adludio** London · founded 2015](https://millionrounds.com/startup/adludio)
- [**Weve** London · founded 2012](https://millionrounds.com/startup/weve-3)

## Is this your company?

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